Branding, Pricing, and Distribution - 1034 Words

Assignment 3: Branding, Pricing, and Distribution Dr. Englehart MKT: 500 Marketing Management A. Keaton December 20, 2013 Domestic and Global Product Branding Strategy Branding is a necessary strategy in which Organic Vita-Hair must use to create product awareness and recognition. This is especially the case since the company has chosen global markets as its target market due to its e-commerce structure. In order to complete this branding strategy, the company will use the following logo on all of its products, websites, and other related material: The goal of the company is to create a strong sense of recognition for this logo so that consumers recognize it when browsing through products on other websites such as†¦show more content†¦The product is made of natural ingredients such as coffee, cinnamon, lemon juice, and beets. Consumers feel assured that their hair will not be damaged from chemicals similar to those in harsh dye ingredient lists. Branding strategies will include promotional advertisements showing the simple ingredient list in comparison to ingredients in other salon grade sh ampoo products. Distribution Channel Analysis Although the website allows automated ordering and delivering, there are times when customers may have questions or find difficulty ordering products on the company’s website. Customer service is important in sales volume and customer satisfaction. It is crucial that Organic Vita-Hair offers constant customer service to their current and potential customers. Two of the company’s service representatives are dedicated to these types of inquiries on a constant basis while the other two representatives are in charge of sales and order fulfillment. There are three specific distribution channels in which Organic Vita-Hair will use: The company’s own website platform, E-Bay, and Amazon. This way, the company can flood its brand and its image into the marketplace quickly. Once the product is well-known and there is a strong sense of brand recognition, then the company will revert back to focusing solely on their website. When the company first began,Show MoreRelatedBranding, Pricing, and Distribution1715 Words   |  7 PagesBranding, Pricing, and Distribution In today s marketplace you need a strategy that insures a consistent approach to offering your product or service in a way that stands out from the competition. Branding, pricing, and distribution are all important parts of a strategic marketing plan. Brand identity is a very important part of a business. Brand identity is the impression in the consumer’s mind of a brands total personality. The brand personality is the image the company wants to convey throughRead MoreBranding Pricing and Distribution1395 Words   |  6 PagesBranding Pricing and Distribution Presented to Presented by May 20, 2012 Abstract The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also includeRead MoreBranding, Pricing, and Distribution1528 Words   |  7 PagesBranding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that willRead MoreBranding, Pricing, and Distribution Strategies1691 Words   |  7 PagesASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING, PRICING, AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy, preparation of a distribution channel analysis, justification of opting for a pushRead MoreBranding, Pricing, and Distribution: Home Depot1559 Words   |  7 Pageswill then focus on the branding, pricing, and distribution of the lift. The plan will also need to include a product branding and pricing strategy, as well as examine how the pricing strategy supports the branding strategy. In addition, Home Depot will prepare a distribution channel analysis from which it will create a distribution strategy, determine whether the company is going to use a push or a pull strategy, and how the distribution strategy fits the product. Branding Strategy A brand is utilizedRead MoreMKT 500: Branding, Pricing, and Distribution1264 Words   |  6 Pagesï » ¿ Branding, Pricing, and Distribution Strayer University MKT 500/ Marketing Management 08/06/2013 Abstract This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled andRead MoreAssignment 3: Branding, Pricing, and Distribution Essay1194 Words   |  5 Pages1 Assignment 3: Branding, Pricing, and Distribution Kenneth Lee 8/6/2012 Marketing 500 Dr. R. Kay Green Strayer University 2 Authors Note Kenneth L. Lee Graduate of Strayer University. Kenneth L. Lee Is now the owner of Lee’s Recruiting Training Team. The research was done form share holder investments. Correspondence concerning this report should be addressed to Kenneth Lee, owner and author of Lee’s Recruiting Training TeamRead MoreClear Vision Incs Branding Pricing and Distribution1266 Words   |  5 PagesBranding, Pricing, and Distribution Clear Vision Inc.s Background Clear Vision, Inc.s core competency is provision of traditional contact lenses. In a bid to satisfy the needs of its increasing range of customers, it has undertaken to focus on creating conventional liquid drop contact lenses. Its customers are transforming from wearing the traditional contact lenses to liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its opportunities and strengths areRead MoreM K Business Strategy1077 Words   |  5 Pagesimpossible to put it back together. MK Shredding Branding Strategy Well-managed brand shift demand in several ways: by commanding a higher price, generating more volume or some of both. Too high a price will dampen demand and reduce revenues, but the stronger a company’s brand, the further out it can push this intersection of volume and price in order to maximize revenues and profits (Almquist Dor-Ner, 2012). MK SHREDDING will focus its branding strategy on creating the right marketing mixRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 Pagesthe run. Key Approaches to Incorporate Branding and Co-Branding Opportunities Branding is the process involved in establishing a distinct name and image for a new product in the customers’ mind. On the other hand, co-branding is an arrangement that relates a single service or product with more than one brand name, or otherwise relates a product with someone other than the main producer (Sandhusen, 2000). Many of the opportunities for branding and co-branding include communication, customer service

Is Willy Loman a Tragic Hero in Death of Salesman

Willy Loman’s character in Death of a Salesman portrays him as a tragic hero. Willy Loman continued to want his recognition and his reputation but never forgets about his family. These characteristics describe him as a tragic hero in Death of a Salesman. Willy Loman’s tragic flow leads him to purse the idea that reputation in society has more relevancies in life than knowledge and education to survive in the business. His grand error of wanting recognition drove him crazy and insane and lead to his tragic death. Willy’s hubris makes him feel extremely proud of what he has, when in reality he has no satisfaction with anything in his life. Willy Loman’s sons did not reach his expectations, as a father but he still continued to brag about†¦show more content†¦He also takes pride in his job as a salesman. He continually argued with his wife about his job and claims that he’s a very important man in his business as a salesman. When he argues he exclaims , â€Å"They don’t need me in New York. I’m Vital in England.† ,(Shmpoo) making his point across that he’s an essential man to his career and he’s very proud of it. He’s always insisting he’s critical t o his business. In other senses he has excessive pride by rejecting the job that Charley offers him and because of his inflated pride it leads him to think he’s well-liked by everyone when even charley admits not to like him himself. He has pride within himself because he has the idea in his mind that he’s a great salesman and when people repealed that he’s no good at his job he argues and makes his point across that he’s in fact a great salesman. In the play Death of a salesman several people tell him that he’s no good at what he does, including he gets fired from his own job because his boss thinks that he’s uncap able of doing his own job and he also thinks that he’s going insane and could take some time off work for himself . As the story goes on he realizes that his kids aren’t what he has expected them to grow up to, as soon as he sees Bernard all grown up and has made of himself a good family he questions himself where did he go wrong in educating his own kids. He wonders why happy could never reach as much success like Bernard , when in fact when younger he pickedShow MoreRelated Willy Loman as Tragic Hero of Death of a Salesman Essay1519 Words   |  7 PagesWilly Loman as Tragic Hero of Death of a Salesman       Willy Loman, the title character of the play, Death of Salesman, exhibits all the characteristics of a modern tragic hero. This essay will support this thesis by drawing on examples from Medea by Euripedes, Poetics by Aristotle, Oedipus Rex by Sophocles, and Shakespeares Julius Caesar, while comments by Moss, Gordon, and Nourse reinforce the thesis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Death of Salesman, by Arthur Miller, fits the characteristics of classicRead MoreEssay Death of a Salesman, Tragic Hero. Willy Loman.1503 Words   |  7 PagesTo what extent can Willy Loman be considered a tragic hero according to Aristotle’s rules? Arthur Miller presents his play ‘Death of a Salesman’ in the ancient form of a tragedy. Aristotle has defined his idea of the ‘perfect’ tragedy in his text, ‘Poetics’ (350 BC).Here he suggests that the protagonist must fall from an elevated social standing as a result of a â€Å"fatal flaw† within the character; the fall from the main character creates resolution to the play which is seen as just; finally, AristotleRead MoreDeath of a Salesman: the Tragic Anti-Hero of Willy Loman1008 Words   |  5 PagescenterbA Success at Failure: The Tragic Anti-hero of Willy Loman/b/center br brA hundred years from now, it will not matter what type of car I drove, or what kind of house I lived in, or the amount of money I made, yet the world might be changed because I made a positive difference in the life of a child. This increasingly popular statement raises a question for those who might hear it: how does one impact a child s life for the better? A most obvious response would be to simply beRead More Death of a Salesman by Arthur Miller: Willy Loman is NOT a Tragic Hero987 Words   |  4 PagesDeath of a Salesman by Arthur Miller: Willy Loman is NOT a Tragic Hero In The Death of a Salesman by Arthur Miller, it is argued weather that Willy Loman is a tragic hero. There are cases for both classifications of Willy. By definition, a tragic hero is a person born into nobility, is responsible for their own fate, endowed with a tragic flaw, and doomed to make a serious error in judgment. The tragic hero eventually falls from great esteem. They realize they have made an irreversible mistakeRead More Willy Loman as a Tragic Hero in Death of a Salesman Essay examples919 Words   |  4 PagesWilly Loman as Tragic Hero in Death of a Salesman Willy Loman, the troubled father and husband in Arthur Millers Death of a Salesman, can be classified as a tragic hero, as defined by Aristotle in his work, Poetics. In Aristotles Poetics, a tragic hero was defined as one who falls from grace into a state of extreme despair. Willy, as we are introduced to him, becomes increasingly miserable as he progresses from a dedicated, loving father, though not without flaws, into a suicidal, delusionalRead MoreWilly Loman as a Tragic Hero in Arthur Millers Death of a Salesman1218 Words   |  5 PagesWilly Loman as a Tragic Hero in Arthur Millers Death of a Salesman Should Willy Loman of Arthur Millers classic, Death of a Salesman be regarded as a tragic hero, or merely a working-class, socially inadequate failure? Described by Miller as a self-destructive, insecure anti-hero, it seems almost impossible for Loman to be what is known as a tragic hero in the classical sense, but with the inclusion of other factors he maybe a tragic hero, at least in the modernRead More Willy Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman1065 Words   |  5 PagesWilly Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman      Ã‚  Ã‚   The events in the life of Willy Loman in Arthur Millers Death of a Salesman are no doubt tragic, yet whether or not he can be considered a tragic hero in a traditional sense is a topic requiring some discussion. Aristotle set the criteria for qualities a character must possess in order to be considered a tragic hero. In order to reach a conclusion on this matter, all six criteria must be examined to determineRead MoreEssay about The American Dream in Death of a Salesman1371 Words   |  6 PagesArthur Miller’s ‘Death of a Salesman’ is an examination of American life and consumerism. It relates the story of a common man who portrays this lifestyle. Other issues explored in the play include: materialism, procrastination and alienation. The play was set in 1948, in a time where The American Dream was highly regarded, despite the Depression. The American Dream was a belief that emerged in the later half of the nineteenth century, that if you work h ard you will achieve success and prosperityRead MoreCharacteristics Of Willy Loman A Tragic Hero834 Words   |  4 PagesWilly Loman a Tragic Hero? Death Of a Salesman is a 1949 play written by american playwright Arthur Miller. It is a breathtaking play about Willy Loman, a salesman, trying to chase a dream that died long ago. It expresses how the old man’s life comes crumbling down with his last few attempts to make some of his dream reality and help his family in debt. Now people are debating weather Willy loman fits the right characteristics to be classified as a tragic hero. A tragic hero is someone who makesRead MoreHow Is Willy Loman A Tragic Hero727 Words   |  3 Pages The tragic hero referenced throughout the essay Tragedy and a Common Man is Willy Loman from Death of a Salesman. What Arthur Miller means by tragic hero is a protagonist in a play or a different form of filmography who is a subject for tragedy in its highest sense. The essay refers to a character who is ready to lay down his life to secure his personal dignity. The next reference to this character is society the struggle to gain a rightful posi tion. The last proof of this is how Miller talks about

Dream car free essay sample

It was the month of December of the year 2013; I was stressed out, depressed and at times I even felt sick. December 21st was right around the corner and I was struggling to gather the money that would keep me from living in my car or worst-case scenario, in the street. Ever since I was in grade school, I hoped that by the time I was 22 years of age, I would own the latest model car of the SLK class Mercedes Benz. I always imagined of how great that day would be, but at the same time I was concerned about how expensive that car is. Today, I am 24 years old, and in the past two years I had owned a 2012 Mercedes Benz SLK350 roadster car. I really enjoyed owning this car, for the fact that it was sporty and luxurious looking, at the same time I come to realize that there is a price to be paid in order to own this car. We will write a custom essay sample on Dream car or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today, I realize how buying the car of my dreams has really impacted my life. About seven years ago, I got my first job and I started saving money so that I could buy myself my dream car, which has always been an SLK class Mercedes Benz. At that time I was living with my parents, therefore, I did not have to worry about paying any bills. The only things that I had to worry about paying were, my food, and that was only if I wanted to go out and socialize, my cloth, and gas. I was saving about $400 to $450 out of my paycheck every month then, after one year of savings, I had saved a total of $5,200. I thought I had a sufficient amount of money saved up for my dream car’s down payment. I found out that it was not enough, because I did not qualify for the fact that I was young and I had no credit. So for the next four years I kept on saving the same amount of money every month. After the four years of saving money, I finally collected the sufficient amount of $20,000 to use as a down payment for my dream car. I had actually saved a total of $25,000, but I kept $5,000 for myself, because now I wanted to have my own apartment. After going through all this sacrifice, I finally had my own 2012 Mercedes Benz SLK350 car. I love this car for the fact that it is very sporty and very luxurious, I also love the smell of its leather seats, the sound of its  powerful but smooth engine and that it is convertible too. This car made me feel alive it made me feel complete, I cannot say enough about this car. I had finally done it, I had finally accomplished my goal, and there was nothing more that I had in mind because my car fulfilled my mind. This car is so fantastic that it motivated me to go out a lot with friends; it motivated me to go out to the movies, expensive restaurants and to th e beach. This meant that this car made me waste a lot of money, so much that I started running out of it. Two months before I bought my dream car, I moved in to my own apartment. This meant that I now had to worry about paying bills along with my car payment. Having my own apartment was a necessity, because there was no more room for me in my parent’s home, my younger brothers were growing up and needed their own privacy. But, having an expensive car was not a necessity. Six months of owning my dream car, I started to realize that my car’s monthly payment was becoming an issue to me, because I also had my apartment bill, light bill, water bill and my food expenses. I became so tight on money that I could not go out to eat with my friends anymore. I was so concerned because in order to keep on paying for my bills, I needed to get money out of my savings account in order to complete the amount needed to pay my bills. I started stressing out when I was seeing that money was coming out of my savings account, and none was going into my savings account. I knew that it was only a matter of time before all the money in my savings account ran out. I started to put in some overtime if any, at my job, just to relieve some pressure from my savings account. Therefore, I stopped liking to go to work everyday; I felt that I was only working to pay for my car. I felt that I was sacrificing my joy, my goals, my life basically, because I could not do anything that I considered to be fun anymore, and just because I had to work to maintain my sporty and luxurious car, this whole situation started making me feel depressed. I was in this situation for the next year and a half, until finally, in the first week of December of the year 2013, the money in my savings account ran out. I needed to make a decision, a quick decision. My rent was due on December 21st and in that same month my apartment lease was about to end, I needed to renew or move out. I did not have the money to pay for my apartment, therefore, I could not renew. I did not have anywhere to go, my only options were to live in my car or worst-case scenario, in the street. So, it became clear to me, I had to let the car of my dreams go. I finally went to the dealership and traded my Mercedes Benz SLK 2012 for a $23,000 car. I ended up staying with about $4,500 to spare and no more car payment. I kept my apartment and my problem was fixed. After this experience, I come to realize that buying the car of my dreams brought a great sense of joy and accomplishment, which by the way that feeling was only momentary as you can see by my experience, because it then brought stress and depression.

The Monstrous in Frankenstein free essay sample

Mary Shelley Frankincense or; The Modern Prometheus, published In 1818, is a product of Its time. Written in a world of social. Political, scientific and economic upheaval it highlights human desire to uncover the scientific secrets of our universe, yet also confirms the importance of emotions and individual relationships that define us as human, in contrast to the monstrous. Here we question what is meant by the terms human and monstrous as defined by the novel. Yet to fully understand how Frankincense defines these terms we must look to the etymology of them. The novel forever, defines the terms through Its main characters, through the themes of language, nature versus nurture, forbidden knowledge, and the doppelgà ¤nger motif. Shelley also shows us, In Frankincense, that although Juxtaposing terms, the monstrous being everything human Is not, they are also Intertwined, In that you can not have one without the other. There is also an overwhelming desire to know the monstrous, if only temporarily and this calls into question the influence the monstrous has on the human definition. We will write a custom essay sample on The Monstrous in Frankenstein or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Oxford English Dictionary (ODE) describes human as being Of, belonging to, or harmonistic of mankind, distinguished from animals by superior mental development, power of articulate speech, and upright posture. (ODE). The term monstrous Is described as The condition or fact of being abnormally developed or grossly malformed. (ODE) Yet, we as humans define ourselves not just on biological terms but socially and spiritually too. In Frankincense the Monster, who by his very label and beginnings implies a perfect example of monstrosity is, in fact, articulate and erect yet is still not considered human In the traditional sense.It Is his eventual virtual and social malformation that fully defines him as monstrous. Even as language plays a huge part in the definition of human, as taken from the ODE, the narration, and thus language, in Frankincense also helps to define the terms monstrous and human. As the monster discovered, language is Intertwined with culture (Brooks 594). He is on the side of nature, a deformed creature of appearance, and upon catching sight of his reflection understands not to show himself to the cottagers, of whom he yearns to win the love of, for fear of them fleeing (595). He is excluded but learning the means. Which to be Included (595) with language. It Is the novels stark definition of monstrosity through physical appearance not through acquisition of language that starts the catalyst for corruption of the Monster spiritually and mentally. Yet, the monstrous can not be easily classified through physical appearance alone. The age old debate of nature versus nurture is a theme that runs strongly through the novel. Shelley defines human and monstrous through examining the nurturing relationships of the characters, for Frankincenses lack of parental role with his creation, Is monstrously neglectful.We see Caroline, Frankincenses Mother, nurturing Elizabeth, his sister, back to health, in which his Mother looses her own life 1 OFF The De Lackeys nurturing home also becomes a source of nurturing love for the Monster, as he begins to return their love, and complete truly human acts of kindness towards them; for instance; leaving firewood and clearing snow in the winter (Shelley 83). Each nurturing act contrasts strongly with Frankince nses monstrous neglect of the Monsters needs.Although Frankincense receives the human quality of love in all its forms, from his family and friends, he never fully gives t in return, so obsessed is he with his creation. However, the Monster easily gives his love to the cottagers and through his expressed wish for companionship shows that his capacity for love is great. He requires love in order to become less monstrous, but as he is a monster, love is denied him. (Dates 546). Shelley is thus blurring the lines between the definitions of monstrous and human by questioning if monstrous is when one is unable to be loved or unable to give love.On the outskirts of scientific and moral forbidden territory roams the monstrous Cohen 3) Patrolling the boarders with striking images of what may happen if we ever crossed them. Robert Walton, the frame narrator, and Frankincense are connected through this desire to cross the borders, either physically into a region that may bring death, or through discoveries in science that bring moral monstrosities. These characters are another example of how Shelley definitions of the terms human and monstrous are intertwined in Frankincense. Frankincenses relentless pursuit to cross into the forbidden destroys lives, the opposite of what he was trying to achieve. Conversely, Walton wisely takes the path that Frankincense refused, returning home when reaching the boundary of almost certain destruction, in his quest for the North Pole. Shelley allows us to see, through the frame narration of Walton and his epiphany to return home, that Frankincenses hubris pursuit of knowledge leads to his downfall. l trod heaven in my thoughts, now exulting in my powers, now burning with the ideas of their effectsOh! My friend, if you had known me as I once was, you would not recognize me in that state of degradation. (Shelley 167) Walton sees that Frankincenses quest for knowledge, his isolation from those who love him, led to the destruction of himself and those he loved and so turns back from the brink of his own destruction. However, it is only after Frankincense dies, that he fully accepts that it is the right decision, as if the monstrous in Frankincense can be defined as an influence on human actions.Not only does the monstrous protect against the unknown, it stands along side of us, representing something other to ourselves (Cohen, 6). Traditionally the term human could be defined through monstrous being everything human is not. Just as the Monster in Frankincense kills William, Justine (although not directly), Elizabeth and Cleaver he does not view it as murder, but as Justified revenge against his creator. Have a care: I will work at your destruction, not finish until I desolate your heart, so that you curse the house of your birth. (Shelley 1 11). This defines the monstrous as being able to roam outside the boarders of moral convention. However, Frankincense puts a human persona on the definition of monstrous, we see the Monster yearning to be human; he learns language and craves love, and conversely Frankincense as extraction of them all. Again, Shelley interweaves the definitions of the two terms through showing that the monstrous is human and the conventional definition of human can incorporate monstrous.The strong bond found between Frankincense and his Monster is traditionally known as the doppelgà ¤nger effect (Dates 550), where a living person has a ghostly double haunting him. Here Shelley illustrates that the definitions of monstrous and human are often Just parodies of each other. The Monster represents Frankincenses dark side and Frankincense is the creatures haunting darkness, both denying the other peppiness. They are inextricably entwined with each other, often resembling that of a mind which is torn over a dec ision; running backwards and forwards from each other, never coming to a safe conclusion. When considered as one person, the combination of Frankincense and his Monster represents a true definition of human. To express and express and experience that of love and to be loved, Joy and compassion, to feel and express the full range of emotions from love of humanity to the need for hateful revenge, desire for knowledge, happiness and fear of death. Frankincense, defines the terms human and monstrous through questioning what constitutes them.Love, compassion, a sense of Justice defines human yet these same qualities can be found co-existing along side the monstrous. They are terms that represent good and evil but unlike the clear cut definition of good and evil Frankincense shows us that the human and monstrous are interchangeable. As shown in Frankincense, our fascination for the monstrous leads us to be influenced by it. So although we define human as being everything the monstrous is not, the monstrous is also part of the definition of human.

Sunshine State Film Review essays

Sunshine State Film Review essays No filmmaker today is more of a researcher of people and their relationships than independent filmmaker, John Sayles. Sunshine State is set in two adjoining contemporary coastal communities one white (Plantation Island) and the other black (Lincoln Beach). The residents of these communities face losing their beachfront property to developers who want to turn the area into a vacation resort, coastal townhouses and chain stores. The film begins with several elite older white men on a golf course discussing business and growth. Its obvious that these old codgers are not concerned with how their business ventures affect the poor, working or middle class people. We note early on in the film that the town is preparing for an annual celebration (Buccaneer Days the founding of their city). Sayles is most noted for revealing the good and ugly of his characters. He especially likes to tackle the difficult relationships between ethnic groups. We expect a certain level of racism and we are not disappointed after all, this is Florida. But we dont find one-dimensional characters. The old, hard-line traditional southerner (Mr. Tremble) is nostalgic for long ago days when whites and blacks knew their places. He comments on how good life was before affirmative action and integration. But throughout the film, we find that there is more to him than the stereotypical white angry male. He talks about how he had to accept change and its never as bad as you think itll be. Oddly enough, there is a retired Black doctor in town who also sees something wonderful about the good ole days. Before integration, says the doctor, Blacks had their own town and businesses. But Black towns were wiped out with segregation. In reality, this has become the lament of man! y Blacks especially of the South. While integration brought certain freedoms, it also destroyed most Black businesse...

How to Hydrate and Lubricate Your Dry Eyes

How to Hydrate and Lubricate Your Dry Eyes In order to keep your eyes hydrated, they need to stay lubricated. If you lose the lubrication, your eyes will get irritated very quickly. That can lead to eye strain and other problems. Follow these tips to help alleviate eye dryness and irritation. Keep Your Body Hydrated   If your body does not have enough water in it, your eyes will not have the moisture they need to stay sufficiently hydrated. Unblock Your Tear Ducts Your tear ducts can get stopped up. Try unblocking them to get your eyes natural lubrication system working again. Blink This may sound silly, but its an important reminder. If you are focused on something for a long time, such as a computer monitor, its likely that youre not blinking as much as you normally would- or as much as you need to sufficiently disperse your tears. Take a short break to rest your eyes. Use Artificial Tears Artificial tears are a good way to lubricate your eyes if you dont produce enough tears naturally. Make sure you use artificial tear drops, not red-eye reducers or other types of eye drops. These can dry your eyes out. Speak to your eye doctor about what artificial tears option might be best for you. Take Out Your Contacts   If you wear contact lenses, take them out for a while. Contacts dry out easily and require lubrication. Look into changing your contacts to a more breathable type of lens, and avoid sleeping in your lenses- even if you wear a type that allows you to do so. Sleep with Lubrication   If your eyes are dry while you are asleep, that irritation can carry through the day. Use of an eye mineral oil lubricant before you go to sleep can help. Talk to your eye doctor about the best type for your problem.

Business risk innovation and change Assignment Example | Topics and Well Written Essays - 1000 words

Business risk innovation and change - Assignment Example This model is based on five critical elements (strategy, structure, process, information technology, people and culture) that can be used by the management ensure that its change initiatives are driven by its strategy (Hoogendoorn, Jonker, Schut &Treur, 2007, p157). The failure by The Corporation to adopt an Expert system can be attributed to failure of the management to focus on three important elements of the organization, which include people, strategy, process and structure. For instance, the organization lacked the right people in the management to promote the project after the two major champions left the organization. Additionally the structure of the organization did not address the issue of power and authority with respect implementation of the expert system project. The Marvin Weisbord Six-Box Organizational Model one can certainly establish the extent to which the management of The Corporation failed in promoting adoption of the Expert system technology (Shapiro, 2010, p16 8). Six-Box Organizational Model is based on six important elements namely: Purposes, structure, relationships, rewards, leadership and helpful mechanism (Raoprasert & Islam, 2010, p47). These elements highly emphasize on a number of organization issues, which include incentives and rewards, internal competition within the organization, organization control, accountability as well as hierarchies (Paton & Mccalman, 2009, p55). From the case study, it is evident that the management failed on four most important elements namely structure, leadership, helpful mechanism and rewards. For instance, the project lacked serious leadership as two key champions - the vice president of development and chief information officer (CIO) left the organization even before the project began and their successors were never committed to the success of the project. Furthermore, majority of the top managers did not honor invitation to meetings set to discuss final approval of the project. John Kotterâ€⠄¢s eight-step change model proposes steps that can bring about lasting transformation through power and motivation adequate enough to mitigate dissent (Kotter & Cohen, 2002, p18). Kotter’s ideology is based on the belief that successful change comes through talking to people’s feelings, commitment and sense of urgency. The proposed 8-steps by Kotter include increase sense of urgency, building the leading team, develop the vision, communicate the vision, empower action, develop short term gains, consolidate gains, and finally anchor new and winning approaches in the culture (Sabri, Gupta & Beitler, 2007, p176). Based on the Kotter’s eight-step change model it is evident that failure of The Corporation to adopt an expert system was a management fault as there was no commitment, stakeholders engagement, strong leadership, and sense of urgency. For instance, after the Tow top pioneers left the organization the project lack strong leadership as new executives were n ever interested in the project. Additionally there was no sense of urgency on the part of the new executives considering that all the meetings that were often scheduled to discuss implementation of the project were never attended by executives. 1. Dunford, Akin and Palmer propose six perspectives Dunford, Akin and Palmer came up with six perspectives of managing change to help managers remain focused

Research wk2 Essay Example | Topics and Well Written Essays - 500 words

Research wk2 - Essay Example There will be several ethical dilemmas according to the APA Ethical Principles of Psychologists and Code of Conduct (2010) that I will face. Standard 3.04 is the first of these ethical concerns that I will face which encompasses a clause for avoiding harm. In questioning these juveniles to gain an understanding of their motivations and the reasons behind their criminal activities there is a high probability of exposing them reliving traumatic incidents and disturbing personal experiences. Standard 4.02 that pertains to limiting confidentiality is another obstacle on the research that I would be undertaking. This ethical consideration would limit the amount of information disclosed by the subjects regarding their offenses and confidential details of the crime scene. This information could be critical in aiding the research however due to the confidentiality ethical dilemma further complexities in terms of reaching a comprehensive conclusion can be deterred. Furthermore according to Cr eswell (2009) there might be a rising need to gain a consent form from the participants which might pose to be a problem since these juveniles might be hesitant to officially sign documents that pertain to formal information collecting.

Temporary monopolies and intellectual property rights Essay Example for Free

Temporary monopolies and intellectual property rights Essay What are the arguments for and against allowing temporary monopolies by allowing intellectual property rights? What forms of intellectual property exist for designs, and how are these different from patents and copyright? Knowledge and creativity are essential components in product innovation, and significantly contribute toward sustaining a competitive edge. Allowing temporary monopolies by allowing intellectual property rights have both pros and cons. Advantages of allowing a temporary monopoly by allowing intellectual property rights offers the benefit of protection from other competitors from benefiting from the innovation, and provides the opportunity to research and develop a product, and regain the costs involved in the process, to include make a profit. Disadvantages of allowing a temporary monopoly by allowing intellectual property rights include a decrease in potential in optimal creativity and innovation simply because no challenge exists typically produced when there are competitors. In addition, the consumer does not have the ability to explore and compare like and similar products, eliminating the opportunity to purchase the product of choice, to include purchase at a lower cost. Various forms of intellectual property exist for design. These include patent, copy and trade rights. A patent right allows for exclusive design and manufacturing, and protects the product from being sold by another competitor without license. Copyrights protect the original creativity of the inventor, and Trademark protects the design, the uniqueness of the product when sold in the competitive market. Reference: Tidd, J. Bessant, J. (2009). Managing Innovation Integrating Technological Market and Organizational Change, 4th Edition. (John Wiley Sons Ltd).

The Circulatory System Essay -- Papers

The Circulatory System The circulatory system is one of the most important systems in the human body. It consists of the heart and blood vessels. It is what makes the blood in our body go round. The blood carries oxygen, nutrients and hormones and takes them to where they are needed and removes the waste products like carbon dioxide. The circulatory system nourishes every cell, tissue, organ and organ system in the body. There are approximately ten pints of blood constantly circulating through seventy- five- thousand miles of blood vessels. These blood vessels reach every cell in the human body. Once they reach the cells they deliver much needed oxygen and remove carbon dioxide and other poisonous waste products. The circulation to and from the lungs is called the pulmonary circulation; the circulation round the rest of the body is called the systemic circulation. On average, a red cell would go round the whole circulation in 45 seconds. Our blood is pumped to two places: the right side of the heart pumps blood to the lungs, and the left side of the heart has to work harder pumping blood to the rest of the body which is why the left side of the heart is bigger and more muscular than the right side. Blood is pumped from the heart to the lungs and then travels back to the heart, where it is then pumped to the body. To get all the way round the circulation, blood has to go through the heart twice and this is why it is known as a double circulation. Blood is carried round all parts of the body by small tubes called blood vessels. The human Circulatory system is composed of three types of vessels; arteries, veins and capil... ...ood and waste products back to the heart. The blood in the veins moves slowly due to low pressure. Semi-lunar valves are found at regular intervals throughout the veins. These force the blood to move in only one direction. The veins walls are thinner, wider, less elastic and less muscular than those of the arteries. The veins are compressed when body muscles, particularly in the limbs, move so the valves in the veins have to prevent the blood flowing backwards. The blood in most veins is deoxygenated and contains more carbon dioxide but less food than the blood in most arteries. This is because respiring cells have used the oxygen and food and produced carbon dioxide. The pulmonary veins, which return blood from the lungs to the heart, are an exception. They contain oxygenated blood and reduced level of carbon dioxide.

Integration of Evidence-Based Practice Into Professional Nursing Practice Essay

In this paper we will discuss the integration of evidence based practice into professional nursing practice. Scott & McSherry (2008) define evidence based practice as the combination of individual, clinical, or professional expertise with the best available external evidence to produce practice that is most likely to lead to positive outcomes for a patient. Despite literature surrounding what evidence based nursing is and isn’t, nurses struggle to get evidence into practice. Many reasons have been reported including a lack of understanding about evidence based nursing means. Scott & McSherry (2008) also define evidence based nursing is a process by which nurses make clinical decisions using the best available research evidence, their clinical expertise and patient outcomes. We will also discuss nursing’s simultaneous reliance on and critique of EBP in the context of critical reasoning. There will also be discussion of a study done that examined the effects of integrating evidence based practice into clinical practicum among RN-BSN students and the limitations of evidence based practice and an alternate view of decision making. Lastly we will discuss evidence that challenges the traditional practice regarding injection sites (Cocoman & Murray 2010). According to Guem et al. (2010) evidenced based practice is a problem solving approach to clinical care that incorporates the conscious us of the current best available evidence, a clinician’s expertise, and the patient values. Evidence for evidence based practice does not always rely on research findings. Sources used can include research findings, clinical experience, quality improvement data, logical reasoning, recognized authority, and client satisfaction, situation, experience, and value (Leddy & Pepper 2008 p. 66). On the contrary evidence based nursing is essential because of its potential to save time and money and improve patient outcomes by decreasing costs, through standardizing and streamlining costs (Scott & McSherry 2008). It is important o understand the difference between evidence based practice and evidence based nursing because at times they are used interchangeably. Scott & McSherry (2008) state that the nursing practice has welcomed EBP but when it comes to EBN, it is still yet to come reality because the concept is much unsophisticated and can lead to problems associated with its use and misuse. EBN is merely a construct and has yet to be successfully implemented (Scott & McSherry 2008). In essence the dilemma with EBN is that we don’t really know the definition of nursing. Although there are problems with the definition we know that clinical judgment is one of the major concepts used in nursing thus it reinforces the notion of EBP and ultimately EBP. To advance the profession and ensure solid standards of practice, we should look beyond evidence based practice, while useful in implementation it is just one of many other component parts (Jutel 2008). Evidence based practice is like the new black in nursing practice and already occupies a prominent position, several international nursing organizations support its use as a strategic action in the advancement of the profession. Despite the emphasis on EBP, there is also a strong opposition to it, not with the actual use of EBP being a problem but with the fundamentals on which it stands. These arguments complain of the veracity of the criteria used in EBP which simultaneously undermines and cannot support EBP (Jutel 2008). If it had not been for the cultural turn which recognized that things are not always as they seem or that power, society, and culture contribute as much as science to generating knowledge, the debate about EBP would have never surfaced (Jutel 2008). Although nurses argue against EBP, they lack important tools necessary to replace EBP. â€Å"Nursing education places high value on authority and adherence to clinical protocols, rather than on skills† (Jutel, 2008. P. 419). Opponents of EBP suggests that development of clinical practice guidelines, critical care pathways, and protocols may actually interfere and entice practitioners to develop somewhat of a cookbook recipe attitude to client care (Leddy & Pepper 2010). With quality improvement being rooted in industrial production, perhaps standardization may not be as desirable because patients have unique needs and characteristics the may be overlooked when adhering to strict clinical practice guidelines. Nursing adopts a devoted and somewhat naive trust when assessing information, we are quick to accept the truths of a peer reviewed article, drug company propaganda, and quick to accept an argument on inconsistencies of EBP. The tools EBP claims to own, are incredibly useful, however, are not tools of EBP; they are critical skills of information appraisal. As evidence based practice rapidly replaces the traditional paradigm of healthcare decision making, health care members have an obligation to access knowledge, apply it in practice, and lead others to use it appropriately (Geum et al. 010 p. 387). For example RN-BSN programs; these are adult students who have clinical knowledge and skill, structured background and educational preparation and employment experience but have not taken a formal research course, thus they show less confidence to include evidence based practice in their practices because these are courses that are not common outside a baccalaureate curriculum. To examine the effectiveness of the integration of EBP into a clinical practicum a study was done among Korean RN-BSN students. The main goals were to enhance students’ competencies for EBP knowledge skills and attitudes and to expose students to opportunities that would encourage the use of best evidence (Geum et al. 2008). Each student was instructed to define patients nursing problems for their individually assigned patient and to formulate nursing problems using the EBP question format, PICO, which we discussed earlier in the semester, to select the nursing intervention for the problems posed. Before the EBP practicum, the overall and individual scores for EBP efficacy among RN-BSN students indicated that students were â€Å"a little confident† regarding the EBP process (Geum et al. 2008, p. 389). Results of this study indicate that integration of EBP into an RN-BSN clinical practicum had a positive effect on EBP efficacy and decreased barriers to research utilization among students in Korea, which also corroborates with studies conducted in other countries. Evidence based practice is a learned set of skills thus critical thinking is vital in developing evidence based nursing practice (Geum et al. 2008). Regardless if the evidence on complications, nurses in clinical settings still continue to use and instruct nursing students on the use of dorsogluteal injection sites as the site of choice for intramuscular injections (Cocoman & Murray 2010). So, where should an intramuscular (IM) injection be given? Nurses have traditionally used the dorsogluteal, but recent literature has advocated the ventrogluteal site. Choosing sites has been a matter of personal preference, rather than the results of evidence based practice. Slow uptake of medications, major nerves and blood vessels present make this site problematic. A British study suggests â€Å"as previous studies have shown the low efficacy of gluteal intramuscular injections, this route should be avoided for most drugs† (Cocoman & Murray, 2010. P. 1171). As the sciatic nerve lies only a few centimeters from the injection site, injuries pose a significant threat, making the need for accurately identifying landmarks especially important. An alternative site is the ventrogluteal, seen by many as the preferred site. This site provides the greatest thickness of gluteal muscle and is free from penetrating nerves and blood vessels (Cocoman & Murray 2010). Despite evidence favoring the ventrogluteal site, nurses are slow to use it, relying on the much taught and used dorsogluteal site. â€Å"Studies show that only 12% of American nursing staff uses the ventrogluteal site† (Cocoman & Murray 2010. P. 1172). Studies suggest that some reasons the site is not used is because of nurses’ unfamiliarity in locating the site and potential needle stick injury. Unfortunately, nurses have not come to realize that when using the V method, the non injecting hand is to be removed, as it’s only used for visual land marking (Cocoman & Murray 2010). Throughout this paper we have discussed the integration of evidence based practice into nursing from various articles. In the various articles the authors talked about evidence based practice compared to evidence based nursing, the integration of evidence based practice in RN-BSN programs. We also discussed the article on a clinical example which suggested that the ventrogluteal intramuscular injection site over the dorsogluteal site is preferred when it comes to positive patient outcomes.

Frankenstein: The Danger of Knowledge Essay

â€Å"It was on a dreary night of November, that I beheld the accomplishment of my toils. With an anxiety that almost amounted to agony, I collected the instruments of life around me, that I might infuse a spark of being in to the lifeleless thing that lay at my feet. It was already one in the morning; the rain pattered dismally against the panes, and my candle was nearly burnt out, when, by the glimmer of the half-extinguished light, I saw the dull yellow eye of the creature open; it breathed hard, and a convulsive motion agitated its limbs† (Shelley, 34). Thus begins the horror in Mary Shelley’s well-known gothic, romantic fiction, Frankenstein. This literary work, published in 1818, tells the story of a young scientist who comes upon the secrets to create life. The novel begins with the correspondence of letters between Captain Robert Walton, a young English explorer in pursuit of discovering the Northwest Passage, to his sister Margaret Saville. The first few letter s in the novel recount to Margaret the progress of Walton’s voyage. Upon reaching a plot of impassable ice, Walton encounters Victor Frankenstein upon a slab of ice, and brings him aboard the ship. As Walton nurses the dreadfully weakened Frankenstein back to help, his vigor for seeking success and the unknown leads Frankenstein to relate the story that led to his misfortune. Frankenstein begins relating his story to Walton. He tells Walton about his family and childhood in Geneva. Frankenstein recounts of his love for science and seeking out the causes of things since he was very young. Upon coming upon the works of Cornelius Agrippa, Frankenstein is enraptured with philosophy and the thought of creating life. This love led Frankenstein to attend the University of Ingolstadt, where he studied chemistry and natural philosophy. As his time passed there, Frankenstein became increasingly obsessed with discovering the secret of life. This led to a continual pouring and dedication to that one area, until he at last discovered it. Upon discovering the secr et of life, Frankenstein poured himself into forming a human from old, decaying body parts and brings to life his creation. Though he initially began praising his creation, his joy soon turns to horror at realizing the grotesque, appalling being he created. Frankenstein flees from the creature, and returns to find it gone. As the novel progresses, each of Frankenstein’s loved ones is killed, and he vows himself to seek out the creature and destroy it. The novel shares the story of the incidents that led up to the  creation of the monster and the sad destruction of the innocent affected by one man’s unharnessed passion to seek knowledge no matter the cost. Throughout the novel, Shelley portrays the theme of the danger of knowledge in the characters of Walton, Frankenstein, and the creature. Mankind, since its beginning, has always had a great thirst and craving for knowledge. In Frankenstein, Shelley seems to question the wisdom in such a pursuit and sends a precautionary warning to those who read it. This thirst for knowledge, though it can be a blessing and beneficial, can become a danger ous endeavor. The first character that Shelley introduces that shares this passion for knowledge and the unknown is Robert Walton. At the beginning of the story, Walton begins by writing to his sister and informs her of his yearning to seek out the unknown. Walton expressed to his sister how she cannot imagine the benefit that he would, â€Å"confer on all mankind to the last generation, by discovering a passage near the pole to those countries, to reach which at present so many months are requisite; or by ascertaining the secret of the magnet, which, if at all possible, can only be effected by an undertaking such as mine† (Shelley, 20). This quote exemplifies from Walton’s letter how passionately he sought out after knowledge. After Walton finds Frankenstein and brings him aboard, he explains his pursuit to Frankenstein. Walton expresses that he would sacrifice, â€Å"my fortune, my existence, my every hope, to the furtherance of my enterprise. One man’s life or death were but a small price to pay for the acquirement of the knowledge which I sought for the dominion I should acquire and transmit over the elemental foes of our race† (Shelley, 11). This quote foreshadows the dangerous path Walton is treading upon. Once compared to the story of Frankenstein, the reader can understand that the dangerous road Walton was on, could ultimately lead to a similar result as Frankenstein’s. Both men fervently sought knowledge without mind of the end result. Walton and Frankenstein shared a concern only for the present and the fame and knowledge that could be attained now, without considering the possible deadly fruit of their labor. Thankfully, Walton heeded the advice of Frankenstein, and was spared a possible dreadful ending. Unfortunately, Frankenstein had not been given the same warning in advance, and was forced to reap the fruit of his pursuit. The second main character that Shelley introduces that contains a p assion for knowledge and the unknown is Victor  Frankenstein. When Frankenstein is found by Walton, he relates his story to him after perceiving that Walton walks on a similar path as he once did. He expresses his horror in the thought when he cried out, â€Å"Unhappy man! Do you share my madness? Have you drunk also of the intoxicating draught? Hear me,- let me reveal my tale, and you will dash the cup from your lips!† (Shelley, 12). Frankenstein wished to save Walton the agony and pain from walking along the stinging road that he had traveled upon. Frankenstein soon begins his narrative of his story and related to Walton how his thirst for knowledge and the unknown had begun while he was yet a young child. He tells of how he became obsessed with natural philosophy and chemistry, and the elixir of life upon entering the University of Ingolstadt. As he knowledge and intelligence grew, so his infatuation with the human frame and discovering the secret to create life. At last, Frankenstein came upon the secret that led him to begin the construction of a creation- a being that he could breathe life into. As he worked, he was blinded to the thought of what may result of thi s creation, and he worked continually. Not for a moment did Frankenstein step back to rationalize what he was creating. He was blinded to all except the thought of success and creating life. As a result, Victor’s creation was formed. As the monster came to life, only then did Victor understand what he created. He abhorred his own creation, and could not lay eyes on it for fear and horror. Frankenstein’s uncontained ideas and thirsts caused him severe pain as his creation destroyed all he treasured. The third and final example in Shelley’s novel that displayed a desire for knowledge was the Frankenstein’s creation- the monster. When the monster was first created, he was as a newborn babe. Unable to distinguish his surroundings and completely defenseless, he wandered around searching for comfort. Like a child, he grew in knowledge as he roamed, and soon was able to distinguish between simple items such as the sun, moon, berries and fire. As the creature continues to learn and fend for himself, he came upon the hovel of the DeLacey family, where he remained for quite some time , observing the family. The monster becomes fascinated by the family, and begins to learn from their example. As he learns, he strived to be able to communicate with them and to share a relationship with someone, such as they had. The more the monster observed the family, the more he longed to be accepted and human. When Safie joins the DeLacey family, they begin teaching  her how to read and speak, and so also do the lessons of the monster begin. As he grew in knowledge, his eyes were opened to understand more and to believe that if the humans were rationalized with, they would come to love him once they realized the kind heart inside of him. Contrary to what he hoped, the monster was rejected by the DeLacey Family, and sought after the creator who brought him into his miserable existence. The monster had sought for the knowledge of love and acceptance, but never found it. He himself states that though he destroyed Frankenstein’s dreams, â€Å"I did not satisfy my own desires. They were for ever ardent and craving; still I desired love and fellowship, and I was still spurned† (Shelley, 165). The monster had sought for the knowledge of love and acceptance by perceiving humans, but realized that he alone would always be separate from that gift. This knowledge and revelation led to his anger and hatred towards mankind and his creator, who also abhorred him. There was no one left to love him, and for that he swore anger and vengeance on his creator who had created him and left him in that state. As the monster grew in knowledge, he grew in bitterness and hatred knowing that all mankind had to offer was exclusively kept from him. His anger came from his rejection and dissatisfaction of knowing that he alone would never be able to experience love, kindness, and sympathy from another fellow human being for as long as he lived. Mary Shelley sent a very clear message through her novel, Frankenstein. She warned that those who seek knowledge and secrets might attain them, but lose everything they treasure and care for in the process. Just as in the case with Victor Frankenstein, sometimes unharnessed thirst for knowledge can lead to a devastating end that not only hurts the person seeking knowledge, but all those around them. Shelley sent a message that, like Walton, one must take the time to sit and consider the cost of their enterprise before it is too late. If they are blinded by their goal, they will not see the cost of their search until they cannot turn back. Shelley’s message was not only for those in the 1800’s, but can be said for those in the twenty-first century. In a time when new discoveries are being made every day, is anyone taking into account the detrimental costs that it may have on those in society? Advancements are being made every day, but so many of them have been used to harm society, more than advance it. Shelley’s warning is one that needs to be taken into consideration even today. If not, who knows how many monsters  and creations will be released into this world.

Ancient Greece dbq essays

Ancient Greece dbq essays There were many contributions to modern day western civilization by the ancient Greeks. Their ideas and philosophies changed what we believe today. Here are the documents that prove these contributions to western civilization by the Greeks. There are many philosophers in the Greek civilization, two of them are Socrates and Aristotle, and they are both mentioned in the documents. Socrates is a philosopher that basically was the father of philosophy. He said that that everyones life should be examined or else it is not worth living. Aristotle is a philosopher who believed that the gods should not control our actions, but we should. He believed in human reason (the ability to think) should guide our actions. Both of these philosophers made an impact on our modern society. Another man that made an impact on our modern society is Pericles; He used a certain type of government that is popular today called democracy. In democracy everyone is equal and you can serve your country no matter how low your social scale level is, everyone has input on making decisions. Hippocrates was a Greek doctor; he invented the Hippocratic oath that in modern society you have to take to become a doctor. Hippocrates is mentioned in the fourth document. The Hippocratic oath states that you have to use your best judgment and not harm anyone while doing your duty. You cannot give any deadly medicine to any one if asked and cant suggest any such advice. Euclid is a philosopher and mathematician; he invented geometry that we now use in modern society. His theory was If two straight lines cut one another, the vertical, or opposite angles shall be equal. Greeks were good at building things such as the Parthenon. We use these architectural skills in our modern buildings like the huge arches and columns. The Greeks were also good in sports that still go on today, these sports being: Track and field, Wrestling, and discus among other sports ...

Free sample - The Pros and Cons of Video Games. translation missing

The Pros and Cons of Video Games. The Pros and Cons of Video GamesThe world of electronic gaming has undergone radical transformation since it was conceived more than two decades ago. At the beginning, games like Super Mario Brothers, and Pong were just childish, enjoyable, and essentially harmless. However, today, video gaming has become a thriving industry that has a wide range of customers, spanning various ages, genders, nationalities, and moral beliefs. Just like books, television, and movies, some video games are aiming at the older audience through the use of violence, sex, and adult content. Despite the existence of a rating system and recognition for people wishing to purchase adult video games, some politicians and parents claim that video games have a hugely negative impact on the young generation. In efforts to locate the blame about the content of video games, politicians and developers alike seem to have forgotten that parents have a responsibility to make decisions on the type of material that is suitable for their children. Farrales observes that Video game content appears to have become an issue for the first time when Mortal Kombat was released in 1993 (12). Many parents complained the high degree of violence evident in the graphic depictions of blood, fighting, and death. The ESRB (Electronic Software Ratings Board) was formed by the Entertainment Software Association with the aim of coming up with a rating system for monitoring the content of video games. Fernandez indicates that video games stand accused of bringing about violence, obesity, and lousy grades (3). However, some people beg to differ, pointing out that the games are ideal for children’s mental well being. Video games are not just hard, they are adaptively hard. The games tend to challenge the players at the edge of their mental abilities. As players become better and score higher points, they are challenged to move up the ladder of more demanding play levels. This adaptive challenge can be stunningly powerful in the case of entertaining video games. Scientists point out to the importance of video games in ascertaining the extent to which the human brain is malleable. In this regard, fast-paced video games that are action-packed have been proven, in different studies, to boost spatial perception, visual acuity and the ability to pick out objects easily in a scene. Complex games that are strategy-based can significantly improve many cognitive skills, including reasoning and memory. These findings fit in well with the scientists’ increasing understanding of the malleability of the human brain. Researchers are now aware of the way in which practicing and learning an extremely challenging task can change the human brain. The question of generalizing gaming situations to non-game situations remains one of the main issues that surround many emerging game software being marketed as a way of keeping the human neurons spry as we continue to age. It is still unclear whether these games are helpful in situations that are outside the context of the game. However, in a promising study carried out in 2008, senior citizens who began playing Rise of Nations, a game devoted to nation building and acquisition of territory, started improving on many cognitive abilities, thereby performing impressively on various subsequent tests of memory, multitasking, and reasoning. The tests were administered after training was carried out for eight months. Unfortunately, no follow-up testing was carried out to determine whether the gains lasted or not. There are attempts by researchers to concentrate on the most crucial aspects of off-the-shelf games, potentially allowing designers to come up with many new games that can boost the human brain power. In the same light, there has also been some focus on determining how video games can be used to promote socially acceptable behaviors, particularly actions that can be of help to other people. Unlike, say books and movies, video games do not just have content, they are also defined by rules that are clearly stipulated. In every video game, certain actions are rewarded while others are punished. For this reason, they contain an immense potential to train children about values and ethics. However, the same games could also be used to reward antisocial behavior just as easily as the pro social behavior. A significant number of off-the-shelf games contain strong pro-social themes, for instance, the Oregon Trail or The Sims. These two video games make the players fully responsible for the well being of each other. A big challenge for developers of new games will be to figure out ways of wrapping virtuous features into a highly engaging package. Ultimately, quips Gallagher, every video game should be an entertaining experience (2). On the other hand, it is true that some of the most popular video games are the violent ones. The reason why the market is flooded with violent games is that violence sells. People enjoy action-packed violent games most. It is rarely a matter of contention whether a game is violent or not. The contention arises regarding how violent the games actually are. In an interview with Dr. Craig Anderson, a leader in the current research on the various effects of prolonged exposure to violent computer and video games on aggressive behavior, the General Aggression Model was discussed at length. Dr. Anderson pointed out that he was motivated to research about aggression in video games by the work he did on the model as well as on media violence literature. Dr. Anderson pointed out that although there were hundreds of studies on aggression and violent video games, many questions remained unanswered. Students were looking for compelling and publishable research topics, and in this way, they were able to come up with many gaps in the literature. In the beginning, Dr. Anderson looked at priming issues in the context of media violence effects. However, after debating with cognitive psychologists, the researcher thought about modifying the Stroop test, although he chose to adopt reading reaction time tasks among participants. Dr. Anderson pointed out that many researchers in the media violence generally think that everyone who is high on trait aggression is influenced more by exposure to media violence than by anything else. In other words, the conviction among many scholars is that highly aggressive people are the ones who are most susceptible to the video games’ harmful effects. In the early years of video gaming, violence used to be cartoonish. In games such as Space Invaders and Wonder Boy, when a player killed an enemy, this would be shown by the unfortunate subject disappearing in a small explosion or a cloud of smoke and debris. At the time and with the technology that was current, these games were considered violent. Today, with improvements in technology, people no longer disappear in a cloud of smoke and debris. Today, enemies have to bleed before they die. The grotesque image of the corpse also has to appear, complete with a gunshot wound. A game such as Metal Gear Solid 2 portrays enemies performing elaborate maneuvers when a player shoots them. It is always thoroughly entertaining to shoot them at the limbs and to see them go limp, or to shoot at their radio, rendering it useless. Some people say that what has increased is the level of realism and not violence, since the aim has always been to shoot and kill anything that comes in one’s way. However, this very aspect of realism makes some forms of violence appear acceptable, for example, in Wonder Boy, and others unacceptable, for example, in Metal Gear Solid 2. Yet others do not notice any difference in various types of violence, insisting that violence of whatever nature brings about the same effect on society. Farrales highlights the views of General Everett Koop, a U.S. surgeon, who once claimed that home and arcade video games are among the top three reasons where there is family violence (4). There are many instances that would perfectly make Koop’s statement on the negative impact violent video games on behavior agreeable. However, there are also many instances that portray violence as having little or no any negative effects on the individuals playing them. Some kids play video games and end up becoming violent people. Others play them but do not become increasingly aggressive. These varying outcomes make it difficult for the effects of video violence on all players to be determined accurately. Meanwhile, the most undesirable aspects of violence in video games include lack of punishment for killing, constant killing and hurting of other people, and perpetual justification for killing other people. This situation makes players to start accepting killing as an acceptable means of solving problems. They are also made to believe that there is nothing wrong with violence. In other words, violence is desensitized, and players start seeing human beings as mere objects rather than human beings, thus drastically lowering their empathy levels. Of course older players can differentiate between fantasy and reality, but children cannot. Surprisingly, argues Anthes, these older people are affected by video games as well, though not in the same way as kids. Among kids, the violence contained in video games leads to increase in aggression. A common effect of video games is to make players developed abnormally high adrenaline rates, which may result to hyper-aggressiveness together with the symptoms of Attention Deficit Disorder. Increase in adrenaline rates leads to stimulus addiction, a common response among children who are often immersed in violent video games. People who suffer from stimulus addiction require stimulation that is increasingly strong in order to attain the same emotional experience. Sometimes, this search for stimulation leads them so go looking for more violent video games. Meanwhile, the question of whether video games result in violence in the real world remains unanswered. Many parents are worried that violent games will not only bring about restlessness in their children, they will make them more violent their behavior as well. Farrales points out to the research that was done in 1998 on a group of children aged between 5 and 7 years (9). In this study, the children were observed to imitate during free play whatever they had experienced in video games. Children who had played games with violent themes were aggressive, while those who played active, nonviolent games reflected their experiences in their play. The level of stimulation in both cases appeared to be more profound in girls than in boys. This could be because, generally, males are exposed to violence more, making a significant increase in aggression to be more profound in females. Unlike TV or movies, which present a predominantly passive viewing experience, violent video games require an individual to shoot, stab, rob, and kill enemies actively. With a movie, even if one was to watch it several times, some additional details may be obtained but it is fundamentally about the same thing. With a video game, many things can be changed according to one’s way of thinking, level of play, and dexterity in pressing the control buttons. Fernandez points out that Cho Seung-Hui, a student who killed 32 people at the Virginia Tech Campus back in 2007, is reported to have been played video games obsessively, and many commentators have been instinctively linking game violence with the killings in the campus. Claims of Cho Seung-Hui’s stint with obsessive video games were debunked by the campus panel that investigated the killings. The obvious problem with the desensitization claim made on video games after the Virginia Tec incident is that millions of adults and kids play violent video games every day and they never engage in any violent behavior. In fact, during the past decade when video games have surged in popularity, violence by youth has declined. According to a study that the Center for Disease Control and Prevention released, the number of school killings reduced considerably between 1992 and 2006. However, this is not where the debate ends. Although video games may not directly result in school shootings, it is undoubtedly strongly linked with aggressive feelings. Those who are opposed to computer and video games would want to see them censored. These people cite many reasons for their stance. They insist that over-dependence on video games fosters social isolation, since in some cases the games are played alone. They also point out that women are portrayed as the weaker sex, sexually provocative and always helpless. Moreover, game environments are always based on gender bias, aggression and plots of violence. Additionally, video games have inspired criticism because of the way in which they fail to provide actions that require creativity and independent thought. Instead, they confuse fantasy with reality. In most of these games, there is no alternative route to winning other than being a violent player. Furthermore, not surprisingly, academic achievement tends to be negatively related to the overall time that is spent playing computer and video games. Anand indicates that there is a correlation between use of video games and academic performance, if the grade-point average (GPA) and scholastic aptitude tests (SAT) on students who use video game are anything to go by (555). According to Anand’s study, there is a negative correlation between the time spent by student playing video games and the student’s SAT and GPA scores. The research findings presented by Anand suggest that video and computer games could be having a detrimental effect on the GPA of the individual, and possibly, on SAT scores as well. Although the results portray statistical dependence, it still remains rather difficult to prove a cause-and-effect relationship. This difficulty arises from the complex nature of academic performance as well as student life. In a New York Times article published on the November 15, 2010 edition, the question of whether stores should sell violent video games to minors was raised. Indeed, the question was not of the article writer’s own making, it was being debated by the Supreme Court in an attempt to determine what the writers of the Bill of Rights would have thought about a violent video game like Postal 2. In the New York Times Article, Adam Liptak wrote that the justices struggled to define the manner in which the First Amendment ought to apply to video games. A suggestion was made on the imposition of a $1,000 fine on all stores that continue to sell violent video comes to minors. The violence in the computer games, according to the Supreme Court, is characterized by acts of killing, dismembering, maiming, and sexually assaulting a human being’s image, in a manner that is ‘patently offensive, lacks serious artistic, scientific, political or literary value’, and appeals to the deviant and morbid interests of minors. In summary, the cons of video games by far outweigh the pros. There is a need for these games to be regulated, particularly with regard to access by minors. The regulation standards imposed by the ESRB should be revised to reflect the need to protect children and students from being lured into the world of aggressive video games.       Anand, Vivek. â€Å"A Study of Time Management: The Correlation between Video Game Usage and Academic Performance Markers†, CyberPsychology Behavior, 10.4(2007): 552-559. Anthes, Emily. â€Å"How video games are good for the brain.† The Boston Globe, NY Times Co., 12 Oct. 2009. Web. 18 Oct. 2010 Farrales, Bernard. â€Å"Violence in Video Games.† Violence in Video Games,   N.p., n.d. Web. 18 Oct. 2010 Fernandez, Alvaro. â€Å"Playing the Blame Game: Video Games Pros and Cons.† SharpBrains, SharpBrains, 26 Sept. 2008. Web. 18 Oct. 2010 Gallagher, Richard. â€Å"Video Games: Cons and Pros.† Education.com. NYU Child Study Center, n.d. Web. 18 Oct. 2010. National Society Honor in Psychology, Sarah Howe, Jennifer Stigge, and Brooke Sixta interview with Dr. Craig Anderson: Video Game Violence, Web, (n.d) The New York Times, Should Stores Sell Violent Video Games to Minors? November 15, 2010.

Morality vs. In vitro fertilization Essay Example | Topics and Well Written Essays - 500 words

Morality vs. In vitro fertilization - Essay Example Although the procedure may indeed benefit the ailing son, it would also bring harm and potential risks to the baby. The manipulation process which would be carried out on the embryo includes personhood qualities which may be lost or destroyed in the process of manipulation (Dane and Finkbeiner, 2007). Even if such harm or risk may not be actually proven in the medical or clinical context, religions and cultural dictates may declare such risks as significant. The scientific and medical way of assessing and declaring the presence of risks cannot be the sole basis for defining harm; â€Å"to do so also would lead to a lack of respect for other religious and cultural beliefs† (Dane and Finkbeiner, 2007, p. 5). In effect, although clinicians may rule out the risk which may be incurred from the procedure as minimal, such risks cannot be overlooked in favor of potential benefits. The justice consideration is also crucial in this discussion. The principle of justice basically sets for th that all people must be given their due. The potential child in this case is being unjustly viewed already not as an individual person, but as a tool – a means to an end. Granting that he was chosen to live for such purpose, justice requires that he be given his due – that of living his life beyond the nefarious purposes of his parents (Hug, 2010).

Ethical dilemma.organizations ethical dilemmas Essay

Ethical dilemma.organizations ethical dilemmas - Essay Example According to McManus, â€Å"ethics involves learning what is right and what is wrong, and then doing the right thing†. The main thrust of this paper is to discuss what is an ethical dilemma and how are organizations responding to these dilemmas. If an organization’s leading moral principles could not distinguish between what is right and what is wrong or when values are in conflict, then it is in a situation called an ethical dilemma. However, most of the time, an ethical dilemma has no absolute answer because determining right and wrong is a subject matter of what the organization believes. The main thrust of this paper is to discuss what is an ethical dilemma and how are organizations responding to these dilemmas. Ethical Dilemma Ethical dilemma in an organization is complicated because it is necessary for the organization to make a decision among competing values or set of principles in a safe fashion that the organization is morally responsible. These dilemmas are o ften found in every organization and profession where there are people that have diverse personalities, behaviors, goals, and perceptions that are asked to work in the same fashion despite of these differences (Johnson 259). There are ethical dilemmas in an organization that are hard to settle because of their complexity and this kind of dilemmas are aided by a formulated written ethical guidelines, the code of ethics, in order to guide the organization in coming up with a sound decisions.

International Monetary Fund Essay Example | Topics and Well Written Essays - 1000 words

International Monetary Fund - Essay Example The International Monetary Fund (IMF) is an inter-governmental organization which was established to endorse international money cooperation, systematic exchange arrangements and exchange stability. The International Monetary Fund (IMF) offers the technical and financial assistance to its members in different areas of economic policy–basically in the field of exchange rates, fiscal, monetary and financial sector policies (The World Economy, â€Å"The International Monetary Fund†). Overview of the International Monetary Fund (IMF) The International Monetary Fund (IMF) was established in July 1944, under the ‘Bretton Woods System’ which comprised of three international organizations, those were: The International Monetary Fund (IMF): It was established with a purpose of developing International Monetary Cooperation. The International Bank of Reconstruction and Development: This was established with a motive of International Development Assistance and Investme nt. The International Trade Organization: It was established with a motive to develop International Trade. The above three components of The Bretton Woods System were entertained in the context of war, high unemployment, depression, hyper inflation and high fluctuating exchange rates which effected the global economy in the 1930s (Sykes, â€Å"Organisational Information†). ... Surveillance Consultations: Consultations concluded for 120 countries in FY 2010 and for 88 countries in FY 2011 as on 11/02/2011 (The International Monetary Fund, â€Å"The IMF at a Glance†). The IMF’s governing body essentially, is the board of governors. Each state is being represented by their respective elected governor (member of the Board of Governor, IMF). The IMF’s executive board is its executive body, and is comprised of 24 Executive Directors; each of them is either elected or appointed by the members. The executive board of the IMF is responsible for regulating the smooth flow of business of the organization. There are two committees, the International Monetary and Financial Committee and the Development Committee which are appointed by the Board of Governors (Sykes, â€Å"Organisational Information†). Merits and De–Merits The IMF has executed many reforms till date, it has been designed to strengthen its network and improve its capabil ity to perform well and serve its membership efficiently. The IMF has rapidly become an open and transparent organization; it has also inculcated transparency among its membership. Moreover, it is also working to strengthen its economic governance. These aspects have been undertaken through promoting the use of codes and standards as a medium for better financial management, economic and corporate governance. The IMF is also working to safeguard the integrity and stability of the International Financial System globally. More specifically, the IMF, the World Bank along with the Financial Sector Assessment Program (FSAP) perform together to strengthen the combat money laundering sectors along with the financial sectors in member countries. The International Monetary Fund (IMF) is an

Professional Growth Development Essay Example for Free

Professional Growth Development Essay In every profession it is essential for an individual to develop and grow professionally. Leaning is a ritual aspect in professional development. Each day presents new demands that call for specified techniques in solving them. This paper studies career development for registered nurses working in the ICU.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The first step an individual needs in personal growth is to personally understand themselves that is creating and having self-awareness. This involves an understanding of ones self what an individual is and where they are their own environment as well as their perceptions. When a person understands what and where they are the benefits he or she is likely to get one various like, it would enable the individual to establish the essential steps they need to take so as to be more competent in certain particular situation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In essence by establishing myself as an individual; I am able to establish the aspects within me that require development in order to be competent (Johnson 2003). This would also help me professionally, and as well to become the person I desire to be. Self-awareness offers a launch pad and foundation from where I can charter and enhance my development and thus the probability of becoming the nurse I want to be. The other benefit of self-awareness is that it enhances my individual sense of sensitivity and aids me to present myself in the way that I wish to as well as create the kind of impression I desire.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The other significant benefit about self-awareness is that an individual like me is able to communicate effectively (Johnson 2003). In view of the rational nature of the nursing profession as relates to practice; patients, families as well as the interdisciplinary health care organizations self- awareness is crucial as it provides me with a foundational knowledge of my self- understanding as well as self- knowledge. My individual familiarity with myself as a nurse that is born out of the realization of my self- awareness is a basis for self-acceptant as well as self-appreciation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  However for me as an individual to attain a high level of self awareness I have   to overcome certain personal factor that, become a barrier bas a tutor (nurse tutor/speaker) the fear is an emotional response that the nurse has to learn to deal with to achieve the full potential of self awareness. As a nurse I have to understand my personal fears as this would enable me get the support I need to progress and how to change to be the person I want to be. Additionally as a nurse I must be ready to change so as to be the person I want to be. I must abandon the â€Å"old† ways which have or were hindering me from being the teacher /speaker I want to be.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The individual nurse has to build within him/her as high level of self-esteem so as help develop the process of self-awareness. High self esteem makes an individual feel great about him/her self which makes it easy for self-exploration.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In order to expand the level of my self-awareness as a nurse I should be able to involve myself with others through conversations so as to learn more about my personality. For instance a nurse I can engage myself with colleagues to understand who I am, and what the teaching professional is all about. She can also engage with students too. This I can achieve by; asking questions then sharing the response I receive with my colleagues. I can also adopt the approach of self-interrupted, where I periodically challenge the participants to offer examples as well as concepts learned up to that point (Jeff Menguin 1968).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The effect of dialogue is that it can help me to develop my self –awareness in two broad categories, when the nurse is expressing her/himself, she or he begins to develop the speech skills as well as self-understanding is raised to a new lever. The process of dialogue enhance the aspect of clarity that is needed both in speech and teaching skills similarly suggestions as well as observations the colleagues as well as students together with others would promote the level of awareness as relates to aspects of themselves that were initially unknown to them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The second aspects for the nurse to consider while trying to develop his/her speech/teaching skills is the theory of critical thinking critical thinking can generally be defined as the intellectually disciplined process that an individual employs actively and skillfully to analyze, synthesize with the aid of concepts to evaluate information generated by observation or experience. Thus critical knowledge presents the individual with an integral competent in the development of self-awareness and its addition to reflection as a nurse enables them to understand their encounters. For instance as an nurse educator who has a problem of too much â€Å"teacher talk† and I make proposals to her colleagues as well as others is likely to find better solution to my discussion skills. The critical thinking process would enable me nurse to understand the other aspects that coalesce to form situation during my speech or teacher talk sessions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  According to Brookfield (1987) critical thinking involves first identifying as well as challenging the assumptions the nurse educator is likely to make. The nurses should then consider the significance of the context under which she operates and then explore as well as be very imaginative to find other alternatives. I can then engage in what is known as reflective skeptism. However it does not have to be in this sequence   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One of the best ways an individual may best achieve the best approach toward great critical thinking would be through reflections. As an individual nurse educator, I should try to flashback on my past experiences that helped my speech or teaching skills growth and those that as well as changed the speech /teaching skills, however these aspects could either be personal or professional. I should then analyze as well as evaluate my response to these situations like the kind of approach I took. Further I should look at what I normally do when attempting growth or change as relates to my profession as well as personal life. I should then consider the various results of my approach and whether the approach elicits the desired change or growth and finally consider the various steps I took to make the approach work.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The third option involves the theory of envisioning, that is trying to imagine what may be. This theory presents the nurse teacher with a look and understanding at what they wish to be and therefore a chance to grow. For instance an individual who wants to change but engages in the same process to obtain the desired change will always have the same results and thus be in the same familiar position he or she does not want to be in. thus it is essential for one to reflect on their past experiences of growth as well as change in their lives to determine the degree of changes as well as growth envisioned and at the same time achieved was aided or influenced by their sense of recognizing the possibilities of the outcome.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In most cases the nurses’ educator may view the chances of growth as a result of her or his life experience. However it is prudent for the individual nurse educator to find ways to expand this vision of growth to become something achievable and desired.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In essence an individual’s thought process offers an essential component to expanding their vision as the thinking patterns greatly affects the process of vision. Creative thinking thus presents a very effective as well as efficient means to development growth and change if well incorporated to the critical thinking concept as well as that of reflection. The integration of these three processes is vital as they help to broader the individual’s vision and equal aids him or her in understanding as well as referring their options and or possibilities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The focus of creative thinking is usually based on â€Å"exploring ideas generating possibilities† as well as finding various correct answers instead of first a single answer (Harris, 1998). According to Harris (1998) creativity is the ability to appreciate new ideas and change and be ready to play with ideals as well as Charles, possibilities. In view of this definition a nurse educator may be able to develop my speech/teaching skills through the exploration of newfound ideas. Like in instances when I engage in discussions with my friends or colleagues both at personal and professional level I am able to find new ways to which I can make my presentations. This new developments may serve to enhance the educators speech /teaching skills   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  There are about five principle ways in which the creative thinking process is able to manifest itself; firstly there is the evolution process where the already existing ideas are broadly expanded as well improved on. This can be summarized as â€Å"a work in progress† in essence the nurse should by has learned or as well mastered. She can thus begin the process of synthesis that involves choosing an idea from two or more ideals. The chosen is an integration of the other thoughts resulting in a better way which she can present during her speech and at the same may be a best way to approach and make presentations to her audience. The third step of revolution process where a new idea that is considered best but is totally different from the previous one may be developed. For this case I can as a nurse during my presentations should look for new innovation ways even if they involve radically changing the already learned ideas. This may involve a new approach to new audience that she has not handled before to enable her meet their expectations.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The fourth aspect of creative thinking involves reapplication of â€Å"old† ways to new situations for instance if in a previous speech certain phrases or processes worked and she or he is faced with a similar audience, she can reapply the same processes used. The final aspect would involve change of direction. This entails the speaker/teacher shifting attention for one perspective to another to fix the demanding situation.      References Combs A, 1962: Perceiving, Behaving A New Focus for education Association for   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Supervising and Curriculum Development, Washington DC Lemin K, 1947. Group Decision and Social Change in Reading In Social Psychology.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Holt, NY. Mentoring Relationships   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mark came up to me last week and broached the subject of mercy killing of terminally ill patients by medical staff. He explained how painful he is finding it attending to such patients feeling their pain, hearing them groan in pain and breaking the bad news to the kin. As an intern, this had taken toll on him and with time he would become disillusioned. We talked over the issue and discussed what the consequences would be. We have developed a tight professional bond since he was assigned to me as his mentor. We reinforce each other when the pressure is too much. Mostly, he draws from my large experience to find solutions to his problems while I rely on his youthful vigor that makes me feel rejuvenated at times when am hopeless. Our relationship is therefore complementary. Mentoring involves two individuals where a person acts as the guide who is more knowledgeable in a certain filed to a new entrant in that field. As the mentor I provide my protà ©gà © with source of information and advice. The protà ©gà © presents me with questions, observations and ideas for scrutiny and recommendations. This relationship is beneficial to us both in terms of profession growth. The protà ©gà © can always walk up to me whenever encountered with a problem. He or she is guaranteed of my accessibility and availability to discuss professional issues. In my interactions with my protà ©gà ©s, I recount to them the various instances my protà ©gà ©s have saved the day for me. I once overlooked a skin rash when diagnosing a patient only for my protà ©gà © to point it out to me. It later proved to be the key to our treatment. Some of my mentorship relationships are long-term others short term. They usually end once the protà ©gà © has gained enough knowledge. I usually wean off my protà ©gà © in terms of assistance or help with time as he or she gains more experience. Our relationship will continue till the point where the protà ©gà © is fully assimilated in that field. My mentoring relationships therefore are temporary processes with the aim imparting knowledge on new nurses in our hospital. Through this mentorship program we are able to enhances the ability of new employees to exercise their full career potential. (Developing mentoring)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Theoretical approach taught in schools cannot be fully relied on in the real world especially in the nursing world. A new nurse will need hands-on experience to learn how to carry out various delicate tasks. Instead of leaving a new nurse to grope in the dark, I provide him or her with tested and proven solutions or workable plans. As the protà ©gà © internalizes these skills, I gradually fade further into the background. I let him or her more freedom to work on his or her own without close supervision. The protà ©gà © is developing new knowledge and applies his or her original ideas to it. Over time, he or she acquires knowledge that would be useful in advancing his or her career. Mentorship does not necessarily come at the onset of one’s work life. It can also apply where an experienced individual in one field decides to practice in a different field. He or she will look for guidance from those who preceded him or her in that field. (Developing mentoring). When I decided to switch to being nurse educator ten after becoming a Registered Nurse, I armed myself with an MBA. But even with this theoretical base, I would not have matured into all rounded educator if the senior educators did not mentor me. They guided me on how to handle and motivate student nurses. Usually, the mentor will have undergone the protà ©gà © stage at a point in his or her life.   Ã‚  Ã‚  Ã‚  Ã‚  Our mentorship program helps individuals achieve potential growth in their nurse careers. Inexperienced entrants gain confidence through our mentorship. When they start out, they fear that they will fail to live up to the professional expectations. They want to deliver but are not given full chance to prove their abilities. This is especially so in fields that requires maximum care in handling work. That is, when work involves delicate procedures such as nursing. Through our mentorship programs however, a person who has been through it all guides the new nurses through the operations of the hospital. We also give the protà ©gà ©s support in delicate organizational operations. We push for the protà ©gà ©s case to the hospital’s administration to ensure that the protà ©gà © is allocated more satisfying roles in the hospital. Our mentorship program also provides the protà ©gà ©s a forum to present their ideas.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  New entrants after observing operations and by applying knowledge learnt elsewhere may develop ideas to improve our operations. He or she will present these ideas to his or her mentor putting forward all major points of the idea, its merits and demerits and other issues such as cost. Together we brainstorm the issue to see how workable it is. We as the mentors straighten out any assumptions that the protà ©gà ©s may have wrongly made drawing from our advanced knowledge and our wealth of experience in that field or organization. This would give the idea a more realistic and workable face. We as mentors are also able to easily gain audience with the administrators to push for the adoption of the idea.   Ã‚  Ã‚  Ã‚  Ã‚  As a mentor, I also provide psychological support to new entrants who find the hospital environment to be too hostile. The first few days at work are usually frustrating to the point that some may consider quitting. Most of the workforce will not care how well a new nurse has adapted to the job. They expect speedy service and will grumble at the slow service offered by a new nurse. Some of the seniors are even very hostile to the new nurses.   We step in to reassure the protà ©gà © and make him or her (protà ©gà ©) to feel appreciated and welcome. I also provide an opportunity for the new nurses to make friends especially with my colleagues. This makes the new employee feel welcome. (Developing mentoring)   Ã‚  Ã‚  Ã‚  Ã‚  My mentorship services can either be formal or informal. Formal is the sense that its start can be traced to a particular time. Both my protà ©gà © and I know that we are getting into a mentorship program and both approve of it. Our roles are set out clearly for both of us. This mentorship program is mostly assigned in that the faculty allocates the protà ©gà © to me. It can also be self-appointed. Here, the protà ©gà © approaches and arranges with me for a mentorship services. This relationship is usually long and its results measurable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mentorship relations that are informal do not have a specific beginning time. It just happens that I find myself in a mentor-protà ©gà © relationship with another person. Rather it is not what we had set out to do. It’s the situation that makes one of us to rely on the other for guidance and counseling. This relationship develops due to another relationship in place between us. When it’s evident to both of us that we are in a mentorship relationship and approve of our roles we continue to play them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  A new nurse may be inducted in to a hospital through an organized mentorship program usually by assignment. He or she learns the hospital’s style of doing things. Such a program ensures a new nurse fits in and is able to deliver quality service. It boosts his or her confidence and job security. Whenever I offer mentorship services, I achieve self-gratification and also strengthen my leadership skills.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  What my protà ©gà © and I settle for depends on the issues at hand.   Different people will have different needs. As mentor I sometimes determine future job my protà ©gà ©. I usually encourage the protà ©gà © to raise his or her level of education to achieve faster rise through the ranks. I also provide guidance to my protà ©gà © on what line specialize in depending on his or her strengths. I also advise the protà ©gà © on how to avoid certain mistakes in their careers that would hinder their rise. (Developing mentoring)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  My mentorship relationships are built on key individual characteristics found in both of us. We must have adequate understanding of each other. Only then can we help each other out. Only with good understanding of each other can we combine to set up goals. Both of us are more comfortable with each other and can open up more easily if we are familiar with each other. Another key characteristic is respect. I should not look down at a new nurse as incapable rather should see him or her as an individual with a potential to be exploited. I must believe in my protà ©gà ©Ã¢â‚¬â„¢s abilities and treat him with dignity. Communication between us is key. Without a functioning communication, neither the protà ©gà © nor I would be in a position to put across ideas, questions or recommendation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  We start by identifying the needs and determining our end goal. Then we put in place a clear plan indicating the specific roles of each party, and the formula for achieving our end goals. Then we develop the framework by which to adopt the plan. The program is then set up with regular appraisals done to determine its effectiveness. (Canadian Nurses Association, 2004)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The cost of a mentorship program is forbidding. It requires a lot of resources to set up. It is also prone to sabotage by either parties. The mentor may also take advantage of the protà ©gà © either financially or sexually. To prevent such problems I usually insist on meeting normal our meetings and in my office. Workplace Violence In my career so far, the worst experience I have had was to work under a menacing senior nurse as a greenhorn. She had a bad tempered and I took the worst of it. She would constantly shout and gesture at me. I could no right thing in her eyes no matter how hard I tried. She heaped blame on me on things that were even beyond me as an intern. What hurt me most was when I did a good job and expected praise only to get a reprimand for a certain commission. I started feeling that I was in the wrong career and almost quit in frustration. Only after I talked to another senior nurse who was my mentor did I regain my interest in my vocation. She told me to stand my ground and engage my senior in a reasonable controlled argument. She also told how to report the issue to the administration if the harassment did not stop immediately. When I did not back off when the bully came at me, it took her by surprise and she ended up breaking down. She explained her fears and hardships to me, which she wa s passing on to me. The behavior stopped immediately and my job became more fulfilling to me. When Rose, one of my protà ©gà ©s, approached me with the same problem, I related my experience to her. I told her that she should neither give up on her vocation nor accept bad treatment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Workplace violence is violence meted against employees of an organization. It could be across employees of the same rank who unite and make life hard for others or it would cut across different ranks. Here, the seniors mistreat the junior rank employees. Work place violence could be verbal or physical. It includes sexual harassment, racial slurs or mere rudeness. It can also occur from the customer being served. Some customers are very rude to the new employees when being served. Some jobs have higher risk of workplace violence than others.   Social work services and cab drivers are examples of work groups, which face a lot of hostility from customers.  Workplace violence meted to a junior officer by a higher rank officer is very prevalent. It even passes off as effective management. This is especially in high-tension work environment such as a theater in a hospital.   Ã‚  Ã‚  Ã‚  Ã‚  I always address the problem of work place violence when mentoring my protà ©gà ©s. I spell to them what is work violence, how to recognize it and the options open to the protà ©gà ©Ã‚  Ã‚   Nurses are usually the recipients of verbal onslaught and physical attacks b physicians. Nurses are also victims of attacks by their colleagues who gang up to victimize a targeted member or their workforce. The victims of these bullies have to deal with many accusations and insinuation that are untrue. The bullies usually blackmail their victims or just use threat of violence to stop them from reporting. When they zero in on a target, they are sure that they will not get punished making them bolder in their attacks. The victims recoil further unable to take any action.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bullying of nurses by fellow nurses is most unfortunate as this is supposed to be a team that functions together in provision of health care. Most of these attacks are prompted by jealousy especially where senior nurses see new recruits as having had an easier time when joining the profession. They brand them demeaning names and  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   withhold information from them. They sabotage their work and heap blame on the young entrants. The poor attitudes of the senior nurses are passed on to the physicians who also ridicule and harass the new recruits.   The new nurses are criticized at the slightest of mistakes. The bullies may make crude remarks or use non-verbal language to hit out at the recruits. They make work environment for the new nurses very hostile. (O’Reilly, Pauline, 2005)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I usually present to my protà ©gà ©s the effects of this violence on new nurses in the long run.  When faced by continued bullying, most nurses want to quit. They were previously enthusiastic about the vocation and had great ideas in mind on how to care for their patients. Not being given a chance to develop into fully skilled careers frustrates them. They become disillusioned and want to leave. Constant intimidation and humiliation leaves them greatly dissatisfied. This leads to high turnover of nurses as more nurses quit causing acute nursing shortages. Most of them will quit at the first opportunity o getting on their job. Others will even opt for a lower paying job than nursing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bullying also harms the victims both bodily and mentally. New nurses feel unappreciated and disliked for their hard work. The constant reminders about their failures get to them. They cannot get an outlet from constant pressures and threats. The workload is made much more difficult by withholding of some necessary information. Hospital administrations do not provide an avenue for them to air their grievances. In fact they are supposed to forward their complaints through the same nurses who oppress them. Pushed to a corner, they develop escapist tendencies such as drug abuse, alcoholism and depression. They also exhibit other characteristics such as insomnia, general unkemptness, irritability and sheer timidity. They experience burnout and may suffer from nervous breakdown. Some may even turn suicidal due to the frustration.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Some victims of bullying internalize the inferiority complex. They see the whole process as a rite of passage that everybody must undergo. They take the abuse in their stride and will act timidly lest they provoke the bullies. They feel that at one time it will be over. Instead of actively fighting the oppression, they expect that through their passiveness they will gain acceptance and be spared from further attacks by the bullies. (O’Reilly, Pauline, 2005)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To the hospitals, they get reduced productivity from their nurses. There is huge nurse turnover as more nurse’s walk away. High turn over leads to high cost of training and recruitment affecting the hospitals bottom line. Nurses who remain have a big workload and this hurts the quality of service delivered. This is serious having in mind the sensitivity of healthcare provision. The hospital also misses out on creative ideas and innovation that the new nurses would have implemented. They are not only denied a chance to air them but it is also constantly drummed into them how useless they are. If some of these ideas had been considered, hospitals would make huge steps towards achieving better service delivery and cost cutting and increase efficiency. When the hospital administrations allow the vice to go on unabated, they are killing growth opportunities that would have otherwise been available to them at very low cost. Nurses cannot attempt anything new for fear that it does not take off, it would lead to further attacks and humiliation or even loss of jobs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Most bully nurses are arrogant, inhumane and selfish. They fall back onto threats and intimidation when running their workplaces. They fear new nurses who might have better qualifications and who might replace them at some point. To wad off this threat, they attack the perceived rival. They are not open to any different point of view and will enforce their view on everybody.   They usually hold a key supervisory role earned through domination of those under him or her. They expect everybody to rise through the ranks slowly just as they did no matter the qualifications. In their roles they use coercive force. Victims of bully attacks are usually new nurses who are very enthusiastic about putting skills they learn in to use. They are ambitious which the senior nurses interpret as a threat. (O’Reilly, Pauline, 2005)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In general, the patient stands to loose when bullying is allowed to escalate. Bullying kills team effort among the nurses of different ranks. These nurses and physicians are supposed to operate as a team in order to save lives. Disharmony among nurses would have negative impact on quality of health care. It may even lead to loss of lives. This would spark off another blame game, which would most probably point at he new nurses.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To overcome bullying in hospitals, the administration should put a stop to the vice. They should put in measure that allow for reporting and prompt penalizing of bully attacks. They should put it clearly that all workers of the hospitals should be treated with dignity and respect.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The administration should also organize for effective communication avenues for the hospital staff. Junior nurses should access the hospital management at all times. The hospital administration should enhance communication between the various work groups. Bonding sessions and team building activities should be organized. The hospital should make the nurses to feel appreciated and wanted not as free riders that should be admonished. Higher ranks of hospital staff especially senior nurses should be made to be supportive of the junior nurses in their early period of the careers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Another strategy to overcome bullying in hospitals would be to encourage the victims to take up Non-Violent Communication. This means that while they do not absorb the vilifications and abuses, they do not react in the same manner used by the bullies. They counter them by calm firmness and engaging them in controlled argument. The victims should maintain a record of the attacks and keep on reporting to the authorities. In this endeavor victims should come together in a one non-violent but firm voice. (O’Reilly, Pauline, 2005)   Ã‚  Ã‚     Ã‚  Ã‚  References O’Reilly, Pauline, RN, MN, 2005. Professional Growth: Fostering Psychologically Health Professional Relationships. BCIT, School of Health. Developing mentoring Canadian Nurses Association, 2004. Achieving Excellence in Professional Practice: A Guide to Preceptorship and Mentoring. Developing Programs for preceptorship and Mentoring. Retrieved on 10/24/07 from http://www.cna-nurses.ca/CNA/documents/pdf/publications/Achieving_Excellence_2004_e.pdf