Branding, Pricing, and Distribution - 1034 Words

Assignment 3: Branding, Pricing, and Distribution Dr. Englehart MKT: 500 Marketing Management A. Keaton December 20, 2013 Domestic and Global Product Branding Strategy Branding is a necessary strategy in which Organic Vita-Hair must use to create product awareness and recognition. This is especially the case since the company has chosen global markets as its target market due to its e-commerce structure. In order to complete this branding strategy, the company will use the following logo on all of its products, websites, and other related material: The goal of the company is to create a strong sense of recognition for this logo so that consumers recognize it when browsing through products on other websites such as†¦show more content†¦The product is made of natural ingredients such as coffee, cinnamon, lemon juice, and beets. Consumers feel assured that their hair will not be damaged from chemicals similar to those in harsh dye ingredient lists. Branding strategies will include promotional advertisements showing the simple ingredient list in comparison to ingredients in other salon grade sh ampoo products. Distribution Channel Analysis Although the website allows automated ordering and delivering, there are times when customers may have questions or find difficulty ordering products on the company’s website. Customer service is important in sales volume and customer satisfaction. It is crucial that Organic Vita-Hair offers constant customer service to their current and potential customers. Two of the company’s service representatives are dedicated to these types of inquiries on a constant basis while the other two representatives are in charge of sales and order fulfillment. There are three specific distribution channels in which Organic Vita-Hair will use: The company’s own website platform, E-Bay, and Amazon. This way, the company can flood its brand and its image into the marketplace quickly. Once the product is well-known and there is a strong sense of brand recognition, then the company will revert back to focusing solely on their website. When the company first began,Show MoreRelatedBranding, Pricing, and Distribution1715 Words   |  7 PagesBranding, Pricing, and Distribution In today s marketplace you need a strategy that insures a consistent approach to offering your product or service in a way that stands out from the competition. Branding, pricing, and distribution are all important parts of a strategic marketing plan. Brand identity is a very important part of a business. Brand identity is the impression in the consumer’s mind of a brands total personality. The brand personality is the image the company wants to convey throughRead MoreBranding Pricing and Distribution1395 Words   |  6 PagesBranding Pricing and Distribution Presented to Presented by May 20, 2012 Abstract The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also includeRead MoreBranding, Pricing, and Distribution1528 Words   |  7 PagesBranding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that willRead MoreBranding, Pricing, and Distribution Strategies1691 Words   |  7 PagesASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING, PRICING, AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding, pricing, and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy, preparation of a distribution channel analysis, justification of opting for a pushRead MoreBranding, Pricing, and Distribution: Home Depot1559 Words   |  7 Pageswill then focus on the branding, pricing, and distribution of the lift. The plan will also need to include a product branding and pricing strategy, as well as examine how the pricing strategy supports the branding strategy. In addition, Home Depot will prepare a distribution channel analysis from which it will create a distribution strategy, determine whether the company is going to use a push or a pull strategy, and how the distribution strategy fits the product. Branding Strategy A brand is utilizedRead MoreMKT 500: Branding, Pricing, and Distribution1264 Words   |  6 Pagesï » ¿ Branding, Pricing, and Distribution Strayer University MKT 500/ Marketing Management 08/06/2013 Abstract This assignment focuses on branding, pricing, and distribution of Clear-Springs, Inc.’s product and service. In this assignment, a domestic and global product branding strategy was created and the optimum pricing strategy was determined and discussed in detail. An examination on how the company’s pricing strategy supports its branding strategy was compelled andRead MoreAssignment 3: Branding, Pricing, and Distribution Essay1194 Words   |  5 Pages1 Assignment 3: Branding, Pricing, and Distribution Kenneth Lee 8/6/2012 Marketing 500 Dr. R. Kay Green Strayer University 2 Authors Note Kenneth L. Lee Graduate of Strayer University. Kenneth L. Lee Is now the owner of Lee’s Recruiting Training Team. The research was done form share holder investments. Correspondence concerning this report should be addressed to Kenneth Lee, owner and author of Lee’s Recruiting Training TeamRead MoreClear Vision Incs Branding Pricing and Distribution1266 Words   |  5 PagesBranding, Pricing, and Distribution Clear Vision Inc.s Background Clear Vision, Inc.s core competency is provision of traditional contact lenses. In a bid to satisfy the needs of its increasing range of customers, it has undertaken to focus on creating conventional liquid drop contact lenses. Its customers are transforming from wearing the traditional contact lenses to liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its opportunities and strengths areRead MoreM K Business Strategy1077 Words   |  5 Pagesimpossible to put it back together. MK Shredding Branding Strategy Well-managed brand shift demand in several ways: by commanding a higher price, generating more volume or some of both. Too high a price will dampen demand and reduce revenues, but the stronger a company’s brand, the further out it can push this intersection of volume and price in order to maximize revenues and profits (Almquist Dor-Ner, 2012). MK SHREDDING will focus its branding strategy on creating the right marketing mixRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 Pagesthe run. Key Approaches to Incorporate Branding and Co-Branding Opportunities Branding is the process involved in establishing a distinct name and image for a new product in the customers’ mind. On the other hand, co-branding is an arrangement that relates a single service or product with more than one brand name, or otherwise relates a product with someone other than the main producer (Sandhusen, 2000). Many of the opportunities for branding and co-branding include communication, customer service

Is Willy Loman a Tragic Hero in Death of Salesman

Willy Loman’s character in Death of a Salesman portrays him as a tragic hero. Willy Loman continued to want his recognition and his reputation but never forgets about his family. These characteristics describe him as a tragic hero in Death of a Salesman. Willy Loman’s tragic flow leads him to purse the idea that reputation in society has more relevancies in life than knowledge and education to survive in the business. His grand error of wanting recognition drove him crazy and insane and lead to his tragic death. Willy’s hubris makes him feel extremely proud of what he has, when in reality he has no satisfaction with anything in his life. Willy Loman’s sons did not reach his expectations, as a father but he still continued to brag about†¦show more content†¦He also takes pride in his job as a salesman. He continually argued with his wife about his job and claims that he’s a very important man in his business as a salesman. When he argues he exclaims , â€Å"They don’t need me in New York. I’m Vital in England.† ,(Shmpoo) making his point across that he’s an essential man to his career and he’s very proud of it. He’s always insisting he’s critical t o his business. In other senses he has excessive pride by rejecting the job that Charley offers him and because of his inflated pride it leads him to think he’s well-liked by everyone when even charley admits not to like him himself. He has pride within himself because he has the idea in his mind that he’s a great salesman and when people repealed that he’s no good at his job he argues and makes his point across that he’s in fact a great salesman. In the play Death of a salesman several people tell him that he’s no good at what he does, including he gets fired from his own job because his boss thinks that he’s uncap able of doing his own job and he also thinks that he’s going insane and could take some time off work for himself . As the story goes on he realizes that his kids aren’t what he has expected them to grow up to, as soon as he sees Bernard all grown up and has made of himself a good family he questions himself where did he go wrong in educating his own kids. He wonders why happy could never reach as much success like Bernard , when in fact when younger he pickedShow MoreRelated Willy Loman as Tragic Hero of Death of a Salesman Essay1519 Words   |  7 PagesWilly Loman as Tragic Hero of Death of a Salesman       Willy Loman, the title character of the play, Death of Salesman, exhibits all the characteristics of a modern tragic hero. This essay will support this thesis by drawing on examples from Medea by Euripedes, Poetics by Aristotle, Oedipus Rex by Sophocles, and Shakespeares Julius Caesar, while comments by Moss, Gordon, and Nourse reinforce the thesis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Death of Salesman, by Arthur Miller, fits the characteristics of classicRead MoreEssay Death of a Salesman, Tragic Hero. Willy Loman.1503 Words   |  7 PagesTo what extent can Willy Loman be considered a tragic hero according to Aristotle’s rules? Arthur Miller presents his play ‘Death of a Salesman’ in the ancient form of a tragedy. Aristotle has defined his idea of the ‘perfect’ tragedy in his text, ‘Poetics’ (350 BC).Here he suggests that the protagonist must fall from an elevated social standing as a result of a â€Å"fatal flaw† within the character; the fall from the main character creates resolution to the play which is seen as just; finally, AristotleRead MoreDeath of a Salesman: the Tragic Anti-Hero of Willy Loman1008 Words   |  5 PagescenterbA Success at Failure: The Tragic Anti-hero of Willy Loman/b/center br brA hundred years from now, it will not matter what type of car I drove, or what kind of house I lived in, or the amount of money I made, yet the world might be changed because I made a positive difference in the life of a child. This increasingly popular statement raises a question for those who might hear it: how does one impact a child s life for the better? A most obvious response would be to simply beRead More Death of a Salesman by Arthur Miller: Willy Loman is NOT a Tragic Hero987 Words   |  4 PagesDeath of a Salesman by Arthur Miller: Willy Loman is NOT a Tragic Hero In The Death of a Salesman by Arthur Miller, it is argued weather that Willy Loman is a tragic hero. There are cases for both classifications of Willy. By definition, a tragic hero is a person born into nobility, is responsible for their own fate, endowed with a tragic flaw, and doomed to make a serious error in judgment. The tragic hero eventually falls from great esteem. They realize they have made an irreversible mistakeRead More Willy Loman as a Tragic Hero in Death of a Salesman Essay examples919 Words   |  4 PagesWilly Loman as Tragic Hero in Death of a Salesman Willy Loman, the troubled father and husband in Arthur Millers Death of a Salesman, can be classified as a tragic hero, as defined by Aristotle in his work, Poetics. In Aristotles Poetics, a tragic hero was defined as one who falls from grace into a state of extreme despair. Willy, as we are introduced to him, becomes increasingly miserable as he progresses from a dedicated, loving father, though not without flaws, into a suicidal, delusionalRead MoreWilly Loman as a Tragic Hero in Arthur Millers Death of a Salesman1218 Words   |  5 PagesWilly Loman as a Tragic Hero in Arthur Millers Death of a Salesman Should Willy Loman of Arthur Millers classic, Death of a Salesman be regarded as a tragic hero, or merely a working-class, socially inadequate failure? Described by Miller as a self-destructive, insecure anti-hero, it seems almost impossible for Loman to be what is known as a tragic hero in the classical sense, but with the inclusion of other factors he maybe a tragic hero, at least in the modernRead More Willy Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman1065 Words   |  5 PagesWilly Loman, Redefining the Tragic Hero in Arthur Millers Death of a Salesman      Ã‚  Ã‚   The events in the life of Willy Loman in Arthur Millers Death of a Salesman are no doubt tragic, yet whether or not he can be considered a tragic hero in a traditional sense is a topic requiring some discussion. Aristotle set the criteria for qualities a character must possess in order to be considered a tragic hero. In order to reach a conclusion on this matter, all six criteria must be examined to determineRead MoreEssay about The American Dream in Death of a Salesman1371 Words   |  6 PagesArthur Miller’s ‘Death of a Salesman’ is an examination of American life and consumerism. It relates the story of a common man who portrays this lifestyle. Other issues explored in the play include: materialism, procrastination and alienation. The play was set in 1948, in a time where The American Dream was highly regarded, despite the Depression. The American Dream was a belief that emerged in the later half of the nineteenth century, that if you work h ard you will achieve success and prosperityRead MoreCharacteristics Of Willy Loman A Tragic Hero834 Words   |  4 PagesWilly Loman a Tragic Hero? Death Of a Salesman is a 1949 play written by american playwright Arthur Miller. It is a breathtaking play about Willy Loman, a salesman, trying to chase a dream that died long ago. It expresses how the old man’s life comes crumbling down with his last few attempts to make some of his dream reality and help his family in debt. Now people are debating weather Willy loman fits the right characteristics to be classified as a tragic hero. A tragic hero is someone who makesRead MoreHow Is Willy Loman A Tragic Hero727 Words   |  3 Pages The tragic hero referenced throughout the essay Tragedy and a Common Man is Willy Loman from Death of a Salesman. What Arthur Miller means by tragic hero is a protagonist in a play or a different form of filmography who is a subject for tragedy in its highest sense. The essay refers to a character who is ready to lay down his life to secure his personal dignity. The next reference to this character is society the struggle to gain a rightful posi tion. The last proof of this is how Miller talks about

Dream car free essay sample

It was the month of December of the year 2013; I was stressed out, depressed and at times I even felt sick. December 21st was right around the corner and I was struggling to gather the money that would keep me from living in my car or worst-case scenario, in the street. Ever since I was in grade school, I hoped that by the time I was 22 years of age, I would own the latest model car of the SLK class Mercedes Benz. I always imagined of how great that day would be, but at the same time I was concerned about how expensive that car is. Today, I am 24 years old, and in the past two years I had owned a 2012 Mercedes Benz SLK350 roadster car. I really enjoyed owning this car, for the fact that it was sporty and luxurious looking, at the same time I come to realize that there is a price to be paid in order to own this car. We will write a custom essay sample on Dream car or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today, I realize how buying the car of my dreams has really impacted my life. About seven years ago, I got my first job and I started saving money so that I could buy myself my dream car, which has always been an SLK class Mercedes Benz. At that time I was living with my parents, therefore, I did not have to worry about paying any bills. The only things that I had to worry about paying were, my food, and that was only if I wanted to go out and socialize, my cloth, and gas. I was saving about $400 to $450 out of my paycheck every month then, after one year of savings, I had saved a total of $5,200. I thought I had a sufficient amount of money saved up for my dream car’s down payment. I found out that it was not enough, because I did not qualify for the fact that I was young and I had no credit. So for the next four years I kept on saving the same amount of money every month. After the four years of saving money, I finally collected the sufficient amount of $20,000 to use as a down payment for my dream car. I had actually saved a total of $25,000, but I kept $5,000 for myself, because now I wanted to have my own apartment. After going through all this sacrifice, I finally had my own 2012 Mercedes Benz SLK350 car. I love this car for the fact that it is very sporty and very luxurious, I also love the smell of its leather seats, the sound of its  powerful but smooth engine and that it is convertible too. This car made me feel alive it made me feel complete, I cannot say enough about this car. I had finally done it, I had finally accomplished my goal, and there was nothing more that I had in mind because my car fulfilled my mind. This car is so fantastic that it motivated me to go out a lot with friends; it motivated me to go out to the movies, expensive restaurants and to th e beach. This meant that this car made me waste a lot of money, so much that I started running out of it. Two months before I bought my dream car, I moved in to my own apartment. This meant that I now had to worry about paying bills along with my car payment. Having my own apartment was a necessity, because there was no more room for me in my parent’s home, my younger brothers were growing up and needed their own privacy. But, having an expensive car was not a necessity. Six months of owning my dream car, I started to realize that my car’s monthly payment was becoming an issue to me, because I also had my apartment bill, light bill, water bill and my food expenses. I became so tight on money that I could not go out to eat with my friends anymore. I was so concerned because in order to keep on paying for my bills, I needed to get money out of my savings account in order to complete the amount needed to pay my bills. I started stressing out when I was seeing that money was coming out of my savings account, and none was going into my savings account. I knew that it was only a matter of time before all the money in my savings account ran out. I started to put in some overtime if any, at my job, just to relieve some pressure from my savings account. Therefore, I stopped liking to go to work everyday; I felt that I was only working to pay for my car. I felt that I was sacrificing my joy, my goals, my life basically, because I could not do anything that I considered to be fun anymore, and just because I had to work to maintain my sporty and luxurious car, this whole situation started making me feel depressed. I was in this situation for the next year and a half, until finally, in the first week of December of the year 2013, the money in my savings account ran out. I needed to make a decision, a quick decision. My rent was due on December 21st and in that same month my apartment lease was about to end, I needed to renew or move out. I did not have the money to pay for my apartment, therefore, I could not renew. I did not have anywhere to go, my only options were to live in my car or worst-case scenario, in the street. So, it became clear to me, I had to let the car of my dreams go. I finally went to the dealership and traded my Mercedes Benz SLK 2012 for a $23,000 car. I ended up staying with about $4,500 to spare and no more car payment. I kept my apartment and my problem was fixed. After this experience, I come to realize that buying the car of my dreams brought a great sense of joy and accomplishment, which by the way that feeling was only momentary as you can see by my experience, because it then brought stress and depression.

The Monstrous in Frankenstein free essay sample

Mary Shelley Frankincense or; The Modern Prometheus, published In 1818, is a product of Its time. Written in a world of social. Political, scientific and economic upheaval it highlights human desire to uncover the scientific secrets of our universe, yet also confirms the importance of emotions and individual relationships that define us as human, in contrast to the monstrous. Here we question what is meant by the terms human and monstrous as defined by the novel. Yet to fully understand how Frankincense defines these terms we must look to the etymology of them. The novel forever, defines the terms through Its main characters, through the themes of language, nature versus nurture, forbidden knowledge, and the doppelgà ¤nger motif. Shelley also shows us, In Frankincense, that although Juxtaposing terms, the monstrous being everything human Is not, they are also Intertwined, In that you can not have one without the other. There is also an overwhelming desire to know the monstrous, if only temporarily and this calls into question the influence the monstrous has on the human definition. We will write a custom essay sample on The Monstrous in Frankenstein or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Oxford English Dictionary (ODE) describes human as being Of, belonging to, or harmonistic of mankind, distinguished from animals by superior mental development, power of articulate speech, and upright posture. (ODE). The term monstrous Is described as The condition or fact of being abnormally developed or grossly malformed. (ODE) Yet, we as humans define ourselves not just on biological terms but socially and spiritually too. In Frankincense the Monster, who by his very label and beginnings implies a perfect example of monstrosity is, in fact, articulate and erect yet is still not considered human In the traditional sense.It Is his eventual virtual and social malformation that fully defines him as monstrous. Even as language plays a huge part in the definition of human, as taken from the ODE, the narration, and thus language, in Frankincense also helps to define the terms monstrous and human. As the monster discovered, language is Intertwined with culture (Brooks 594). He is on the side of nature, a deformed creature of appearance, and upon catching sight of his reflection understands not to show himself to the cottagers, of whom he yearns to win the love of, for fear of them fleeing (595). He is excluded but learning the means. Which to be Included (595) with language. It Is the novels stark definition of monstrosity through physical appearance not through acquisition of language that starts the catalyst for corruption of the Monster spiritually and mentally. Yet, the monstrous can not be easily classified through physical appearance alone. The age old debate of nature versus nurture is a theme that runs strongly through the novel. Shelley defines human and monstrous through examining the nurturing relationships of the characters, for Frankincenses lack of parental role with his creation, Is monstrously neglectful.We see Caroline, Frankincenses Mother, nurturing Elizabeth, his sister, back to health, in which his Mother looses her own life 1 OFF The De Lackeys nurturing home also becomes a source of nurturing love for the Monster, as he begins to return their love, and complete truly human acts of kindness towards them; for instance; leaving firewood and clearing snow in the winter (Shelley 83). Each nurturing act contrasts strongly with Frankince nses monstrous neglect of the Monsters needs.Although Frankincense receives the human quality of love in all its forms, from his family and friends, he never fully gives t in return, so obsessed is he with his creation. However, the Monster easily gives his love to the cottagers and through his expressed wish for companionship shows that his capacity for love is great. He requires love in order to become less monstrous, but as he is a monster, love is denied him. (Dates 546). Shelley is thus blurring the lines between the definitions of monstrous and human by questioning if monstrous is when one is unable to be loved or unable to give love.On the outskirts of scientific and moral forbidden territory roams the monstrous Cohen 3) Patrolling the boarders with striking images of what may happen if we ever crossed them. Robert Walton, the frame narrator, and Frankincense are connected through this desire to cross the borders, either physically into a region that may bring death, or through discoveries in science that bring moral monstrosities. These characters are another example of how Shelley definitions of the terms human and monstrous are intertwined in Frankincense. Frankincenses relentless pursuit to cross into the forbidden destroys lives, the opposite of what he was trying to achieve. Conversely, Walton wisely takes the path that Frankincense refused, returning home when reaching the boundary of almost certain destruction, in his quest for the North Pole. Shelley allows us to see, through the frame narration of Walton and his epiphany to return home, that Frankincenses hubris pursuit of knowledge leads to his downfall. l trod heaven in my thoughts, now exulting in my powers, now burning with the ideas of their effectsOh! My friend, if you had known me as I once was, you would not recognize me in that state of degradation. (Shelley 167) Walton sees that Frankincenses quest for knowledge, his isolation from those who love him, led to the destruction of himself and those he loved and so turns back from the brink of his own destruction. However, it is only after Frankincense dies, that he fully accepts that it is the right decision, as if the monstrous in Frankincense can be defined as an influence on human actions.Not only does the monstrous protect against the unknown, it stands along side of us, representing something other to ourselves (Cohen, 6). Traditionally the term human could be defined through monstrous being everything human is not. Just as the Monster in Frankincense kills William, Justine (although not directly), Elizabeth and Cleaver he does not view it as murder, but as Justified revenge against his creator. Have a care: I will work at your destruction, not finish until I desolate your heart, so that you curse the house of your birth. (Shelley 1 11). This defines the monstrous as being able to roam outside the boarders of moral convention. However, Frankincense puts a human persona on the definition of monstrous, we see the Monster yearning to be human; he learns language and craves love, and conversely Frankincense as extraction of them all. Again, Shelley interweaves the definitions of the two terms through showing that the monstrous is human and the conventional definition of human can incorporate monstrous.The strong bond found between Frankincense and his Monster is traditionally known as the doppelgà ¤nger effect (Dates 550), where a living person has a ghostly double haunting him. Here Shelley illustrates that the definitions of monstrous and human are often Just parodies of each other. The Monster represents Frankincenses dark side and Frankincense is the creatures haunting darkness, both denying the other peppiness. They are inextricably entwined with each other, often resembling that of a mind which is torn over a dec ision; running backwards and forwards from each other, never coming to a safe conclusion. When considered as one person, the combination of Frankincense and his Monster represents a true definition of human. To express and express and experience that of love and to be loved, Joy and compassion, to feel and express the full range of emotions from love of humanity to the need for hateful revenge, desire for knowledge, happiness and fear of death. Frankincense, defines the terms human and monstrous through questioning what constitutes them.Love, compassion, a sense of Justice defines human yet these same qualities can be found co-existing along side the monstrous. They are terms that represent good and evil but unlike the clear cut definition of good and evil Frankincense shows us that the human and monstrous are interchangeable. As shown in Frankincense, our fascination for the monstrous leads us to be influenced by it. So although we define human as being everything the monstrous is not, the monstrous is also part of the definition of human.