Branding, Pricing, and Distribution - 1034 Words

Assignment 3: Branding, Pricing, and Distribution Dr. Englehart MKT: 500 Marketing Management A. Keaton December 20, 2013 Domestic and Global Product Branding Strategy Branding is a necessary strategy in which Organic Vita-Hair must use to create product awareness and recognition. This is especially the case since the company has chosen global markets as its target market due to its e-commerce structure. In order to complete this branding strategy, the company will use the following logo on all of its products, websites, and other related material: The goal of the company is to create a strong sense of recognition for this logo so that consumers recognize it when browsing through products on other websites such as†¦show more content†¦The product is made of natural ingredients such as coffee, cinnamon, lemon juice, and beets. Consumers feel assured that their hair will not be damaged from chemicals similar to those in harsh dye ingredient lists. Branding strategies will include promotional advertisements showing the simple ingredient list in comparison to ingredients in other salon grade sh ampoo products. Distribution Channel Analysis Although the website allows automated ordering and delivering, there are times when customers may have questions or find difficulty ordering products on the company’s website. Customer service is important in sales volume and customer satisfaction. It is crucial that Organic Vita-Hair offers constant customer service to their current and potential customers. Two of the company’s service representatives are dedicated to these types of inquiries on a constant basis while the other two representatives are in charge of sales and order fulfillment. There are three specific distribution channels in which Organic Vita-Hair will use: The company’s own website platform, E-Bay, and Amazon. This way, the company can flood its brand and its image into the marketplace quickly. Once the product is well-known and there is a strong sense of brand recognition, then the company will revert back to focusing solely on their website. When the company first began,Show MoreRelatedBranding, Pricing, and Distribution1715 Words   |  7 PagesBranding, Pricing, and Distribution In today s marketplace you need a strategy that insures a consistent approach to offering your product or service in a way that stands out from the competition. Branding, pricing, and distribution are all important parts of a strategic marketing plan. Brand identity is a very important part of a business. Brand identity is the impression in the consumer’s mind of a brands total personality. The brand personality is the image the company wants to convey throughRead MoreBranding Pricing and Distribution1395 Words   |  6 PagesBranding Pricing and Distribution Presented to Presented by May 20, 2012 Abstract The company chosen and used for this paper is a mobile transport company that caters specifically to senior citizens. This particular paper will explain in detail domestic and global product branding strategy, optimum pricing strategy and a distribution channel analysis that identifies the wholesaler, distributor, and retailer relationships including e-Commerce. Discussions within the paper will also includeRead MoreBranding, Pricing, and Distribution1528 Words   |  7 PagesBranding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. 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Its customers are transforming from wearing the traditional contact lenses to liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its opportunities and strengths areRead MoreM K Business Strategy1077 Words   |  5 Pagesimpossible to put it back together. MK Shredding Branding Strategy Well-managed brand shift demand in several ways: by commanding a higher price, generating more volume or some of both. Too high a price will dampen demand and reduce revenues, but the stronger a company’s brand, the further out it can push this intersection of volume and price in order to maximize revenues and profits (Almquist Dor-Ner, 2012). MK SHREDDING will focus its branding strategy on creating the right marketing mixRead MoreMarketing Analysis : Marketing Strategy1611 Words   |  7 Pagesthe run. Key Approaches to Incorporate Branding and Co-Branding Opportunities Branding is the process involved in establishing a distinct name and image for a new product in the customers’ mind. On the other hand, co-branding is an arrangement that relates a single service or product with more than one brand name, or otherwise relates a product with someone other than the main producer (Sandhusen, 2000). Many of the opportunities for branding and co-branding include communication, customer service